Senior Growth Marketing Manager — D2C & B2B

Techbiz Global Gmbh; Gauteng; On-site; ZAR 700 000 - 900 000; Full time

Job summary

A leading recruitment and software company seeks a Senior Marketing Manager to develop comprehensive marketing strategies for both D2C and B2B segments. This role requires 7+ years of experience in performance marketing and a strong background in both digital and traditional media marketing. The ideal candidate will lead a team, oversee marketing budgets, and ensure alignment with sales and product teams to maximize revenue growth.

Qualifications

• 7+ years in performance marketing for D2C and B2B.
• Strong agency and partner management experience.
• Expertise in app marketing strategies including user acquisition.

Responsibilities

• Develop and execute D2C and B2B marketing strategies.
• Lead a team of performance marketing managers.
• Manage and optimize marketing budgets for cost efficiency.

Skills

Performance marketing

Lead generation

Demand generation

Digital media marketing

Traditional media marketing

Strategic thinking

Data analytics

Leadership

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM platforms (HubSpot, Salesforce, Marketo)

Analytics tools (GA4, Tableau, BI tools, Firebase)

Job description

A leading recruitment and software company seeks a Senior Marketing Manager to develop comprehensive marketing strategies for both D2C and B2B segments. This role requires 7+ years of experience in performance marketing and a strong background in both digital and traditional media marketing. The ideal candidate will lead a team, oversee marketing budgets, and ensure alignment with sales and product teams to maximize revenue growth.