Senior Digital Strategist

DigitLab; South Africa; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A digital consultancy is seeking a Senior Digital Strategist to lead the strategic direction of digital projects, including SEO, content, and CRM. This role requires over 6 years of experience in digital strategy, strong strategic thinking, and the ability to present to clients effectively. Join this innovative team to contribute to impactful projects and shape future strategies.

Qualifications

• 6+ years of experience in digital strategy or relevant fields.
• Strong strategic thinking and ability to simplify complexity.
• Experience presenting to clients and leading strategic conversations.

Responsibilities

• Develop integrated digital strategies across multiple channels.
• Co-run workshops and present strategic recommendations to clients.
• Lead messaging architecture and campaign flows.

Skills

Digital strategy

SEO

Content strategy

CRM management

Performance analysis

Campaign planning

Tools

HubSpot

Mailchimp

SEMRush

GA4

Job description

Location: Remote
Salary: R40 000 – R60 000 depending on experience.

About Us

Digitlab partners with cutting-edge digital platforms, including HubSpot, Google, Mailchimp, Facebook, and LinkedIn, to deliver data-driven marketing consulting and solutions. Our client service team stands apart from the classic account management model. Our Customer Success team works with Account Managers and Account Directors to support comprehensive client campaigns—from strategy through delivery, launch, and ongoing maintenance—collaborating closely with strategists, designers, developers, and media professionals to ensure seamless project execution.

Role Overview

The Senior Digital Strategist leads the strategic direction of digital projects across SEO, content, UX, CRM, campaigns, and performance. This role ensures that Digitlab delivers coherent, insight-driven strategies that move the needle for clients.

This position works closely with the CEO, Chief of Staff, Studio Leads, and Client Partners to guide thinking, shape solutions, and maintain the strategic standard of all work delivered.

Key Responsibilities

Strategic Direction

• Develop integrated digital strategies across CRM, SEO, content, UX, email, and campaigns.
• Translate business problems into clear frameworks and roadmaps.
• Align strategy across all Studio Leads and Specialist roles.

Workshops & Consulting

• Co-run workshops and discovery sessions with the CEO and Studio Leads.
• Present strategic recommendations to clients with confidence and clarity.
• Provide strategic escalation support to Client Partners.

CRM Architecture & Marketing Automation

• Shape the CRM strategy across HubSpot and Mailchimp to support lifecycle marketing, segmentation, lead qualification, and attribution.
• Map customer journeys into CRM workflows, ensuring that data architecture aligns with acquisition, nurturing, and sales handovers.
• Work with the studio to design workflows, triggers, scoring models, and segmentation logic.
• Ensure CRM systems support campaign objectives and measurement frameworks.
• Collaborate with UX and WebOps to ensure forms, tracking, and user flows feed clean data into CRM systems.
• Review CRM performance and recommend improvements in lifecycle alignment, data hygiene, and automation logic.
• Support Client Partners in utilising HubSpot effectively for pipeline management, reporting, and client visibility.

Campaign & Experience Architecture

• Lead messaging architecture, user journeys, and campaign flows.
• Shape multi-channel strategy (SEO + content + paid + automation + UX).
• Ensure all outputs are measurable and commercially sound.
• Develop, manage and oversee reporting for each clients results tracking

Quality & Consistency

• Review the work output created within the Studio and ensure alignment with the strategic approach.
• Maintain Digitlab’s standards for strategic work.
• Drive internal knowledge development and team alignment.

Collaboration & Internal Growth

• Support proposal strategy and scoping.
• Contribute to pitch work and thought leadership.
• Work closely with Studio Leads (UX/WebOps, Creative, SEO/Content).

Experience & Skills

Must-Have

• 6+ years of experience in digital strategy or a combination of SEO, content, UX, CRM, performance, and campaign planning.
• Strong strategic thinking and an ability to simplify complexity.
• Experience presenting to clients and leading strategic conversations.
• Comfortable working across multiple channels and disciplines.
• Ability to read data and turn insights into action.

Nice-to-Have

• Familiarity with HubSpot, Mailchimp, SEMRush, GA4, AgencyAnalytics, or Kinsta.
• Experience in consulting environments.
• Workshop facilitation experience.

Reporting Structure

• Reports to: CEO / Principal Consultant
• Works closely with:
  • Studio Leads (UX/WebOps, SEO/Content, Creative)
  • Chief of Staff
  • Client Partners
  • PPC and Automation (future roles)

Why Join Digitlab?

Digitlab is a consultancy-focused digital business that values strategic thinking, collaboration, and meaningful work. You’ll contribute to high-impact projects, help shape our strategic offerings, and play a key role in building the future of our delivery model.