Senior Digital Marketing Strategist

Webrepublic Ag; Cape Town; Hybrid; ZAR 480 000 - 600 000; Full time

Job summary

A leading digital marketing agency in Cape Town is seeking a Senior Digital Marketing Strategist to manage complex B2B campaigns. This role requires over 5 years of digital marketing experience, excellent analytical skills, and fluency in English. You will lead strategic planning, execution, and optimise performance metrics. The position offers a dynamic work environment, competitive compensation, and opportunities for personal growth.

Benefits

Dynamic work environment

Opportunities to work on exciting projects

Flexible work environment

Competitive compensation package

Qualifications

• 5+ years of experience in digital marketing focused on B2B campaign strategy and execution.
• Proven ability to manage complex, multi-channel campaigns end-to-end.
• Strong analytical mindset with expertise in data interpretation, optimisation, and reporting.

Responsibilities

• Lead strategic planning and execution of global B2B marketing campaigns.
• Challenge client briefs to sharpen objectives, target audiences, and channel mix.
• Monitor and optimise campaign performance based on data insights.

Skills

Digital marketing expertise

Campaign strategy

Analytical skills

Stakeholder management

Fluency in English

Education

Higher Certificate, National Diploma, or Bachelor's Degree in relevant field

Tools

GA4

Campaign Manager

Job description

Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland's leading digital agency.

More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland.

Our team in Cape Town has grown, and we are now looking for a Senior Digital Marketing Strategist to expand our local presence into a large-scale operation. As a Senior Digital Marketing Strategist, you'll own complex, multi-market B2B campaigns from brief to optimisation.

You'll transform objectives into media strategies, align stakeholders, and ensure delivery across all digital touchpoints, working with internal experts and external partners.

This role requires strategic depth, analytical rigour, and a hands‑on approach to achieve results.

Key Responsibilities

• Lead the strategic planning and execution of global B2B marketing campaigns across digital, social, trade media, and search channels
• Challenge and refine client briefs to sharpen objectives, target audiences, and channel mix
• Coordinate internal teams and external partners to ensure seamless campaign delivery
• Define and oversee tracking, tagging, and reporting frameworks to enable transparent performance measurement
• Monitor and optimise campaign performance based on data insights and stakeholder feedback
• Translate campaign results into actionable recommendations for continuous improvement
• Serve as the main point of contact for campaign performance, ensuring alignment and visibility across client and internal teams

Qualifications and Skills

• A Higher Certificate, National Diploma, or Bachelor's Degree from a recognised college or university in a relevant field like marketing, communication, business, or related field.
• 5+ years of experience in digital marketing with a focus on B2B campaign strategy and execution.
• Proven ability to manage complex, multi-channel campaigns end‑to‑end.
• Strong analytical mindset with expertise in data interpretation, optimisation, and reporting.
• Deep understanding of digital media planning and buying, including social, search, and programmatic.
• Solid knowledge of tracking, tagging, and analytics tools (e.g. GA4, Campaign Manager, etc.).
• Comfortable consulting clients and creative partners on messaging, asset requirements, and format selection.
• Excellent stakeholder management and communication skills in cross‑functional, international environments.
• Fluent in English.

What we offer

• A dynamic work environment fostering personal growth and development.
• Opportunities to work on exciting projects with leading global brands.
• Learning from Subject Matter Experts across all digital marketing disciplines.
• Flat hierarchies and short decision paths.
• Being part of a young, dynamic, and international team.
• Exposure to disciplines beyond your own skill set.
• A vibrant office space in Cape Town and a flexible work environment (hybrid work).
• A very competitive compensation package.

Are you Interested?

We are looking forward to receiving your online application including your CV and references.

Webrepublic is an equal opportunity employer.

We encourage candidates from all backgrounds to apply.

We will give preference to previously disadvantaged individuals.