Senior Digital Marketing Lead - On-site Hospitality Growth

Food Concepts 360; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A hospitality group in Cape Town is seeking a Senior Digital Marketing Manager to spearhead the digital strategy for various restaurant brands. The ideal candidate will have over 10 years of digital marketing experience, with a strong focus on leading creative teams and executing effective multi-channel campaigns. This role requires deep knowledge of web development and UX principles. Join a dynamic team focused on innovation and growth in the hospitality sector.

Qualifications

• 10+ years' experience in digital marketing, with 5+ years in senior or agency leadership.
• Proven expertise in web development and strong knowledge of UX / UI principles.
• Excellent communication, leadership, and organisational skills.

Responsibilities

• Lead and manage digital strategy across multiple hospitality brands.
• Oversee and mentor a creative team of designers and marketers.
• Develop, implement, and optimise multi-channel campaigns focused on engagement and ROI.
• Manage web development and user experience for brand consistency.
• Analyse digital performance data for insights and optimisation.
• Collaborate with cross-functional teams to ensure aligned storytelling.

Skills

Digital strategy leadership

Creative team management

Multi-channel campaign development

Web development (WordPress, Shopify)

Google Analytics

Meta Ads Manager

Marketing automation tools

Communication skills

Analytical skills

Job description

A hospitality group in Cape Town is seeking a Senior Digital Marketing Manager to spearhead the digital strategy for various restaurant brands. The ideal candidate will have over 10 years of digital marketing experience, with a strong focus on leading creative teams and executing effective multi-channel campaigns. This role requires deep knowledge of web development and UX principles. Join a dynamic team focused on innovation and growth in the hospitality sector.