Senior Digital Marketing Analyst — Drive Growth with Data

Rentokil Initial; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A global business services company in Cape Town is seeking a Senior Digital Marketing Analyst to manage digital marketing campaigns, enhance brand awareness, and drive web traffic. The role requires a strong analytical background with 2-4 years of experience in digital marketing, particularly with email workflows in Adobe Campaign. Candidates should have a Bachelor's degree in Marketing and be proficient in analytics tools. Competitive benefits include contributions to medical aid and pension funds.

Benefits

Company contributions to Medical Aid

Opportunities for growth and development

Qualifications

• 2-4 years of experience in digital marketing analysis roles.
• Hands-on experience with email workflows and segmentation.

Responsibilities

• Monitor, analyze, and report on digital marketing campaign performance.
• Design and deploy complex email workflows within Adobe Campaign.
• Conduct audience segmentation analysis for targeted strategies.

Skills

Proficiency in Google Analytics 4

Strong analytical skills

Proficient in Excel/Google Sheets

Knowledge of A/B testing methodologies

Excellent communication skills

Education

Bachelor's degree in Marketing

Matric (Grade 12)

Tools

Adobe Campaign

Google Analytics

SEMrush

Ahrefs

Job description

A global business services company in Cape Town is seeking a Senior Digital Marketing Analyst to manage digital marketing campaigns, enhance brand awareness, and drive web traffic. The role requires a strong analytical background with 2-4 years of experience in digital marketing, particularly with email workflows in Adobe Campaign. Candidates should have a Bachelor's degree in Marketing and be proficient in analytics tools. Competitive benefits include contributions to medical aid and pension funds.