Senior CRM & Lifecycle Lead - Multi-Market Growth

Travellab Africa Group; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading online travel agency in Cape Town is looking for an experienced CRM Manager to own and scale customer engagement across multiple African markets. This leadership role involves defining CRM strategies, managing a team, and developing personalized customer journeys to enhance retention and loyalty. Ideal candidates will have over 6 years of CRM experience and a strong analytical mindset. Competitive compensation and innovative work environment offered.

Qualifications

• 6+ years in CRM or lifecycle marketing roles.
• At least 3 years in a leadership role.
• Experience in e-commerce or subscription-based businesses.

Responsibilities

• Own the CRM strategy across key markets.
• Build advanced segmentation frameworks.
• Drive mobile app adoption and engagement.

Skills

CRM tools expertise (Iterable, Braze, Salesforce Marketing Cloud)

Segmentation knowledge

Analytical mindset

Project management skills

Communication skills

Job description

A leading online travel agency in Cape Town is looking for an experienced CRM Manager to own and scale customer engagement across multiple African markets. This leadership role involves defining CRM strategies, managing a team, and developing personalized customer journeys to enhance retention and loyalty. Ideal candidates will have over 6 years of CRM experience and a strong analytical mindset. Competitive compensation and innovative work environment offered.