Senior Copywriter

Publicis Groupe Africa; Johannesburg; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading advertising agency in Johannesburg seeks an experienced Senior Copywriter to develop impactful campaigns for top automotive brands. The role involves crafting copy for TV, print, social media, and digital platforms while collaborating closely with creative teams. Ideal candidates will have 7+ years of agency experience, strong writing skills, and a passion for innovative storytelling.

Qualifications

• Minimum 7 years of professional copywriting experience within a creative agency.
• Proven portfolio showcasing creativity, craft, and integrated campaign work.
• Exceptional writing and editing skills with a keen eye for detail.

Responsibilities

• Develop compelling copy for TTL campaigns, including TV, print, and digital ads.
• Collaborate with Art Director and Creative Director to create innovative ideas.
• Guide and mentor junior copywriters to maintain creative excellence.

Skills

Conceptual thinking

Writing and editing skills

Creativity

Detail-oriented

Education

Tertiary qualification in branding, advertising, or copywriting

Job description

Overview

We are seeking an experienced and conceptual Senior Copywriter to develop award-winning, impactful creative content for one of South Africa's most recognised automotive brands—Toyota.

With a primary focus on above-the-line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, and digital platforms.

This role requires strong conceptual abilities, strategic thinking, and writing skills.

As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work.

Responsibilities

• Develop compelling copy for TTL campaigns, including TV, print, radio scripts, digital ads, and social media content.
• Collaborate with an Art Director and Creative Director to create innovative ideas that resonate with the target audience and meet client objectives.
• Drive creativity to develop brand-building, award-winning campaigns.
• Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style.
• Work closely with the Art Director and Creative Director, while also partnering with strategy and marketing teams to align content with campaign objectives.
• Guide and mentor junior copywriters, providing feedback to maintain creative excellence across the team.
• Develop creative work tailored to local markets in South Africa, Namibia, and Botswana.
• Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life.

Qualifications

• Minimum 7 years of professional copywriting experience within a creative agency.
• Strong conceptual thinker with a proven portfolio showcasing creativity, craft, and integrated campaign work.
• Exceptional writing and editing skills, with a keen eye for detail and a passion for producing high-quality, engaging copy.
• Automotive experience is advantageous but not required.
• Awards or recognition in advertising and creative circles are highly desirable.
• Tertiary qualification in branding, advertising, or copywriting is advantageous but not required.

Additional Details

Seniority level: Not Applicable

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing / Editing

Industry: Advertising Services

Location: Johannesburg, Gauteng, South Africa (approximately); Opportunities across South Africa, Namibia, Botswana