Senior Content Writer Ux And Marketing

Tower Group South Africa (Pty) Ltd; Gauteng; On-site; ZAR 60 000 - 80 000; Full time

Job summary

A leading content marketing agency based in Gauteng seeks a Senior Content Writer to develop user-centered content strategies. The role involves crafting engaging digital experiences and working closely with UX and marketing teams to drive measurable results. Candidates should have proven experience in content writing and a strong understanding of UX principles. This full-time position offers a collaborative work environment focusing on brand alignment and innovative content solutions.

Qualifications

• Proven experience in content writing and marketing communications.
• Strong understanding of UX principles and digital content strategy.
• Ability to track and analyze content performance metrics.

Responsibilities

• Develop comprehensive content strategies aligned with UX and brand.
• Manage and create content across various marketing channels.
• Optimize content for SEO and user engagement.

Skills

Content strategy development

UX writing principles

SEO optimization

Digital marketing skills

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Content management systems (CMS)

Analytics tools

Job description

Overview

The Senior Content Writer (UX and Marketing) – Vodacom Financial Services requires the expertise of a seasoned content strategist with a passion for creating user‑centred and conversion‑focused content.

This role will focus on crafting clear, engaging, and sophisticated digital experiences that align with brand strategy and drive measurable results.

A deep understanding of UX principles, customer journeys, and marketing strategies is essential to create content that resonates with users and enhances overall business impact.

This position reports to the Portfolio Manager for Product Design and will collaborate closely with the UX design, marketing, and digital development teams to ensure content is optimised for both usability and performance.

Key Accountabilities and Decision Ownership

Responsibilities (max 5)

Content Strategy and Brand Alignment

Develop and execute a comprehensive content strategy, incorporating UX writing principles to enhance user journeys and support business objectives.

Ensure all content aligns with brand identity, campaign themes, and creative direction.

Content Creation and Management

Write and manage content for all marketing communications, including performance marketing adverts, emails, social media, printed collateral, press releases, and digital interfaces.

Craft user‑centric UX copy (e.g., microcopy, error messages, CTAs) that enhances usability and guides users through intuitive and engaging experiences.

SEO, UX, and Technical Content Optimisation

Optimise content with SEO and UX best practices to improve discoverability, accessibility, and user engagement.

Conduct technical audits to maintain high-quality content across platforms and ensure alignment with user needs.

Campaign and Performance Management

Review and manage all marketing and UX content to ensure consistency with brand and campaign objectives.

Collaborate with the marketing and design teams to generate innovative ideas, support campaigns, and meet both user and business goals.

Key Performance Indicators

Key performance indicators (max 3)

Editorial and UX Writing Consistency

Develop, maintain, and enforce editorial style guides, tone of voice principles, and UX writing guidelines to ensure a cohesive and user‑centred voice across all products and digital touchpoints.

UX Writing Impact and Quality

Measure the effectiveness of UX writing by tracking key metrics such as user task completion rates, error reduction, and time spent navigating interfaces.

Ensure all UX copy enhances usability, accessibility, and overall user satisfaction.

Content and UX Workflow Efficiency

Establish and optimise editorial, copywriting, and UX writing processes to ensure efficient collaboration across teams, consistent quality, and timely delivery of content across all marketing and digital products.

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