Senior Content Writer

Believe Resourcing; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading travel organization based in Cape Town is seeking a Senior Content Writer to craft compelling narratives that connect audiences with Africa's culture and landscapes. You will ensure high editorial standards and maintain the brand’s voice across all communication. Ideal candidates will have a degree in a related field and exceptional writing skills, as well as a passion for travel and conservation. This role offers a salary of R30,000 per month, with hybrid office arrangements.

Benefits

4% company pension contribution

Qualifications

• Exceptional writing, editing, and storytelling abilities.
• Strong understanding of brand tone, structure, and strategic messaging.
• Experience producing content for multiple channels, including web and email.

Responsibilities

• Produce engaging and emotionally resonant written content for various platforms.
• Ensure exceptional editorial standards across all written content.
• Support and mentor other content writers to uphold editorial and brand standards.

Skills

Exceptional writing

Editing

Storytelling

Collaboration

Understanding of brand tone

SEO best practices

Education

Bachelor’s degree in Journalism, Communications, Literature, or a related field

Job description

Location: Cape Town, South Africa

Salary: R30,000 per month (gross basic) + 4% company pension contribution

Hybrid: In-office

About the Company

Our client is a globally recognised leader in luxury African travel, connecting guests to the continent through extraordinary experiences that celebrate its people, wildlife, and wild spaces. With a commitment to sustainable tourism, their mission is to preserve Africa’s beauty while offering travellers a journey that transforms and inspires.

Why Join Them

Joining this team means becoming part of a purpose-driven organisation that uses storytelling as a force for good. You’ll play a pivotal role in shaping a brand that leads global conversations about responsible travel, creating content that not only captivates audiences but contributes to the preservation of Africa’s heritage.

About the Role

Our client is seeking a talented Senior Content Writer to craft compelling, transformative narratives that connect audiences deeply with Africa. Acting as a “wilderness guide” through words, you will produce and refine written content that immerses readers in the continent’s culture and landscapes while upholding the brand’s strong ethical and editorial standards.

You will be responsible for maintaining editorial excellence, guiding content strategy, and ensuring every piece reflects the company’s vision and values. This is a hands‑on writing role that blends creativity, strategy, and leadership to drive storytelling that leaves a lasting impact.

Requirements and Responsibilities

Editorial Quality & Brand Governance

• Ensure exceptional editorial standards across all written content.
• Maintain a consistent and distinctive brand voice across all platforms.
• Align all written work with broader marketing and business objectives.
• Embed responsible tourism and ethical storytelling within all communications.
• Uphold editorial integrity through rigorous quality checks and brand guidelines.

Content Creation & Campaign Contribution

• Produce engaging, accurate, and emotionally resonant written content for websites, email campaigns, and marketing materials.
• Collaborate on creative campaign concepts and messaging strategies.
• Adapt writing tone and format across long‑form articles, short‑form content, and video scripts.
• Integrate SEO best practices and ensure content is optimised for digital visibility.
• Innovate with AI‑driven tools to enhance content creation and consistency.
• Use storytelling to inspire audiences to see Africa as more than a destination — as a cause worth protecting.

Team Guidance

• Support and mentor other content writers to uphold editorial and brand standards.
• Encourage alignment with the organisation’s values in all written work.
• Provide constructive feedback and guidance to strengthen writing quality and storytelling.

Content Writing Process

• Refine and improve content workflows to enhance efficiency.Collaborate with marketing and CRM teams to ensure content supports wider campaign goals.Contribute to discussions on refining editorial processes and SOPs.
  Requirements
  • Bachelor’s degree in Journalism, Communications, Literature, or a related field.
  • Exceptional writing, editing, and storytelling abilities.
  • Strong understanding of brand tone, structure, and strategic messaging.
  • Experience producing content for multiple channels, including web and email.
  • Passion for travel, conservation, and ethical storytelling.
  • Collaborative mindset with excellent communication skills.