Senior Content Specialist

Keyrock; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital asset firm is seeking a Senior Content Specialist to lead narrative design and communications across all business lines. You will manage brand strategy, oversee content quality and design campaigns. Ideally, you will have over 7 years of experience in content strategy and fintech communications. The role offers competitive salary and flexible remote working options.

Benefits

Competitive salary package

Flexible working hours

Opportunity to work remotely

Qualifications

• 7+ years of experience in content strategy, communications, or brand marketing in fintech or high-growth tech.
• Proven ability to translate complex topics into compelling narratives.
• Strong editorial skills with precision, clarity, and brand alignment.

Responsibilities

• Own Keyrock’s brand storytelling across all products and channels.
• Oversee content quality and manage media relationships.
• Design GTM playbooks and measure campaign performance.

Skills

Content strategy

Communications

Brand marketing

Multi-channel campaigns

Editorial skills

Data-driven approach

Job description

About Keyrock

Since our beginnings in , we have grown to be a leading change‑maker in the digital asset space, renowned for our partnerships and innovation. Today, we rock with over team members around the world.

Our diverse team hails from 42 nationalities, with backgrounds ranging from DeFi natives to PhDs.

Predominantly remote, we have hubs in London, Brussels, Singapore and Paris, and host regular online and offline hangouts to keep the crew tight. We are trading on more than 80 exchanges, and working with a wide array of asset issuers.

As a well‑established market maker, our distinctive expertise led us to expand rapidly.

Today, our services span market making, options trading, high‑frequency trading, OTC, and DeFi trading desks as well as digital asset management.

Keyrock is looking to expand and establish itself as a full‑service financial institution through both organic innovation and inorganic growth. But we're more than a service provider.

We’re an initiator.

We’re pioneers in adopting the Rust Development language for our algorithmic trading systems, and champions of its use in the industry.

We support the growth of Web3 startups through our Accelerator Program.

We upgrade ecosystems by injecting liquidity into promising DeFi, RWA, and NFT protocols.

And we push the industry’s progress with our research and governance initiatives. At Keyrock, we’re not just envisioning the future of digital assets.

We’re actively building it.

Mission statement

We are looking for a Senior Content Specialist to lead narrative design, content orchestration, and executive communications across all of Keyrock’s business and product lines.

Job Description

Narrative & Brand Strategy – Own Keyrock’s brand storytelling across all products and channels. You’ll define a cohesive brand framework, refine our market positioning, and ensure all messaging ties back to clear business outcomes.

Communications & Editorial Leadership – Act as the guardian of our external and internal voice. From press releases and public statements to internal updates, you’ll oversee content quality, manage media relationships, and ensure alignment in every touchpoint.

Campaigns – Translate product launches, research, and thought leadership into integrated, multi‑channel campaigns. You’ll work closely with Marketing, Product, and BD to design GTM playbooks, support account‑based marketing, and measure campaign performance.

Sales Enablement – Bridge the gap between marketing and business development by creating sales‑ready materials, onboarding content, and client education tools that accelerate cycles and improve conversion rates.

Executive Visibility – Shape the voice of Keyrock’s leadership by producing high‑impact content such as speeches, op‑eds, and keynotes. You’ll ensure executive communications reinforce our strategy and strengthen market presence.

Background And Experience

7+ years of experience in content strategy, communications, or brand marketing in fintech, Web3, or high‑growth tech.

Proven ability to translate complex, technical topics into compelling narratives.

Strong editorial skills with an eye for precision, clarity, and brand alignment.

Track record in multi‑channel campaign orchestration and executive communications.

Data‑driven approach with the ability to define and track KPIs, and refine content strategy based on measurable performance.

Ability to partner cross‑functionally with research, product, and sales teams.

Entrepreneurial mindset with comfort in fast‑paced, high‑growth environments.

Our recruitment philosophy

We value self‑awareness and powerful communication skills in our recruitment process.

We seek fiercely passionate people who understand themselves and their career goals.

We’re after those with the right skills and a conscious choice to join our field.

The perfect fit?

A crypto enthusiast who’s driven, collaborative, acts with ownership and delivers solid, scalable outcomes.

Our offer

A competitive salary package.

Autonomy in your time management thanks to flexible working hours and the opportunity to work remotely.

The freedom to create your own entrepreneurial experience by being part of a team of people in search of excellence.

As an employer we are committed to building a positive and collaborative work environment.

We welcome employees of all backgrounds, and hire, reward and promote entirely based on merit and performance.

Due to the nature of our business and external requirements, we perform background checks on all potential employees, passing which is a prerequisite to join Keyrock.