Senior Content Manager

Roomraccoon Hotel Tech; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A hotel management software company in Cape Town seeks a Senior Content Manager to develop and manage the content lifecycle strategy. The ideal candidate has over 5 years of experience in content and social media management, preferably in B2B SaaS or hospitality. Responsibilities include producing high-quality content, managing social media presence, and collaborating with various teams to enhance brand engagement.

Benefits

Medical Aid Contribution

Free Food Fridays

Mac environment

Performance bonuses

Formal training budget

Annual hotel experience

Equity options

Birthday & Christmas vouchers

Qualifications

• 5+ years in content and social media management, ideally in B2B SaaS or hospitality.
• Proven success in content and social media campaigns.
• Excellent project management and organisational skills.

Responsibilities

• Develop and execute a results-driven content strategy.
• Produce high-quality multi-format content.
• Manage translation workflows to ensure compliance.
• Publish and optimise web content for SEO.
• Collaborate with cross-functional teams.
• Monitor audience behaviours and emerging trends.

Skills

Content management

Social media strategy

Project management

SEO knowledge

AI proficiency

Tools

WordPress

Canva

Analytics platforms

Job description

RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in

• with a mission to redefine hotel operations through our all-in-one hotel management system. Our diverse team of professionals, spread across 5 offices worldwide, serves
• clients across Europe, USA and Africa.

Our benefits include equity, formal training budget allowance, annual hotel allowance, as well as birthday and Xmas vouchers. Job Title : Senior Content Manager Location : Cape Town, South Africa Language : English Work-Type : On-Site Contract Terms : 6-Month FTC >

Permanent Contract Your North Star : As our Content Manager, you'll own the full content lifecycle strategy, creation, distribution, and performance.

Your mission is to craft content that strengthens our brand, engages our audience, and drives measurable growth. From blog articles and case studies to social media campaigns and video content, you'll ensure every piece reflects our brand voice, supports SEO, and aligns with our marketing goals.

You'll also lead our social media presence, building communities, creating conversations, and shaping our thought leadership in the SaaS space. If you're a natural storyteller with SaaS expertise, highly self-organised, and have a proven track record in delivering high-impact B2B content and social media campaigns, we'd love to meet you!

Responsibilities

• Develop and execute a results-driven content strategy aligned with brand and business objectives.
• Produce high-quality, multi-format content: blogs, website copy, emails, social media posts, infographics, reports, and guides.
• Manage translation workflows with approvers, ensuring SOP compliance.
• Publish and optimise all web content for accuracy, consistency, and SEO.
• Collaborate cross-functionally with product marketing, demand generation, and design teams.
• Analyse, and report on content's impact on metrics.
• Own and manage a structured content calendar to ensure timely delivery and alignment with campaigns.
• Create engaging posts, UGC-style videos, and multimedia content that resonate with target audiences.
• Develop and manage a comprehensive social media strategy to drive brand awareness and lead generation.
• Monitor trends, audience behaviours, and emerging platforms to keep us ahead of the curve.
• Define KPIs, track performance, and refine strategies based on insights.
• Foster brand love and community growth through active engagement and conversation.

Key Skills

• 5+ years in content and social media management, ideally in B2B SaaS or hospitality.
• Proven success in developing and scaling content and social media campaigns.
• Excellent project management and organisational skills — you thrive on creating & maintaining structure, process, and delivering to deadlines.
• Proficiency with tools such as WordPress (WPML bonus), Canva, and analytics platforms.
• Proficient in using AI.

Beneficial Skills

• Strong grasp of SEO and global content distribution, across different languages
• Deep understanding of SaaS audience needs and best practices.
• Storytelling and content creation skills, and a design eye.

How to be successful as a Content Manager

• Creative thinker with a strategic mindset and a keen eye for detail.
• Strong organisational skills to manage multiple projects and deadlines.
• Excellent communication and interpersonal skills, with a collaborative approach.

Perks

• Medical Aid Contribution
• Free Food Fridays
• Mac environment
• Performance bonusesFormal training budget
• Annual hotel experience
• Equity options
• Birthday & Christmas vouchers

RoomRaccoon Values Accountability : Take ownership of outcomes and deliver on promises. Beat Yesterday : Always strive to improve and push boundaries. Clock Speed : Act quickly and decisively. Deals a Deal : Commit and follow through. Empower Another : Lift others and create opportunities for growth. RoomRaccoon is an equal opportunities employer and welcomes applications from diverse candidates.

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