Senior Consumer Insights Lead - Strategy & Analytics

Tac Recruitment; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment firm is seeking a Consumer Insights Research Leader to spearhead consumer research initiatives in Johannesburg. The ideal candidate will have over 8 years of experience in qualitative and quantitative research within FMCG or agency settings. Responsibilities include leading research projects, monitoring brand performance, and supporting strategic initiatives while collaborating with internal and external stakeholders. Strong analytical and communication skills are essential.

Qualifications

• 8+ years experience in qualitative and quantitative research at agency or FMCG.
• Proven commercial acumen and strategic ability.
• Fluent in English.

Responsibilities

• Lead consumer insights research projects.
• Monitor brand equity and post-evaluation of marketing activities.
• Support roll-out of key strategic initiatives.

Skills

Consumer insights research

Analytical skills

Communication skills

Project management

Storytelling

Education

Relevant tertiary qualification with an emphasis on commercial subjects

Job description

A recruitment firm is seeking a Consumer Insights Research Leader to spearhead consumer research initiatives in Johannesburg. The ideal candidate will have over 8 years of experience in qualitative and quantitative research within FMCG or agency settings. Responsibilities include leading research projects, monitoring brand performance, and supporting strategic initiatives while collaborating with internal and external stakeholders. Strong analytical and communication skills are essential.