Senior Brand Storyteller

DataTech Recruitment; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A purpose-driven travel and experience company in Cape Town seeks a Senior Brand Storyteller to craft meaningful content that connects travelers with Africa. The role involves maintaining the brand voice, mentoring writers, and creating engaging materials across platforms. Ideal candidates should have a Bachelor’s degree and 3-5 years of experience in content writing with a passion for storytelling.

Qualifications

• 3-5 years’ experience in content writing, copywriting, or editorial work.
• Exceptional command of English and strong editing skills.
• Experience mentoring or guiding junior writers.

Responsibilities

• Maintain a unified, distinctive brand voice across all content.
• Write engaging, accurate, and inspiring content for web, email, and campaigns.
• Guide and review work from other writers, giving thoughtful feedback.

Skills

Content creation

Editing skills

SEO principles

Mentorship

Creative writing

Education

Bachelor’s degree in Journalism, Communications, or related field

Tools

AI content tools

Job description

Senior Brand Storyteller required in Cape Town.

We’re looking for a Senior Brand Storyteller to join a purpose-driven travel and experience company that creates transformative journeys across Africa.

This isn’t just a writing role – it’s a chance to craft stories that move people. You’ll shape how travellers connect with the continent through meaningful, authentic content that celebrates community, conservation, and culture.

You’ll be the guardian of the brand voice, mentor other writers, and help bring powerful ideas to life across digital and print channels.

R30 000 per month (gross basic).

Duties and Responsibilities:

Brand & Editorial Leadership:

• Maintain a unified, distinctive brand voice across all content.
• Uphold editorial standards that reflect purpose, integrity, and authenticity.
• Ensure every piece of content aligns with business and brand goals.

Content Creation & Strategy:

• Write engaging, accurate, and inspiring content for web, email, and campaigns.
• Adapt tone and format across long-form guides, social media, and marketing materials.
• Use AI content tools to support efficiency while keeping quality high.
• Collaborate in developing creative campaign ideas that resonate emotionally and ethically.

Team Mentorship:

• Guide and review work from other writers, giving thoughtful, constructive feedback.
• Support the growth of the content team by sharing best practices and creative direction.

Workflow & Collaboration:

• Work closely with the marketing, CRM, and social media teams.
• Contribute to process improvements to streamline content production.
• Ensure projects move smoothly from concept to publication.

Requirements:

• Bachelor’s degree in Journalism, Communications, Literature, or a related field.
• 3–5 years’ experience in content writing, copywriting, or editorial work.
• Exceptional command of English and strong editing skills.
• Experience mentoring or guiding junior writers.
• Understanding of SEO/GEO principles and AI-driven content tools.
• Passion for travel, culture, and storytelling with purpose.

If you’re a storyteller who writes to make people feel, not just click, this is your space to shine.