Senior Brand Manager

Sentinel Staffing Services; Germiston; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading staffing service provider seeks an experienced Brand Manager to lead the full brand and product lifecycle in the footwear sector. The successful candidate will define brand positioning, manage product range development, and ensure commercial performance. With 6–8 years in fashion retail and strong buying experience, the ideal applicant will combine creativity with analytical skills. Exceptional relationship management and communication skills are crucial for success in this role, along with advanced proficiency in MS Excel.

Benefits

Dedicated in-office workspace

Travel covered as needed

Qualifications

• 6–8 years' experience as a Brand Manager in fashion retail.
• Experience working with international brands and suppliers.
• Proven ability to build product ranges for a localized South African market.

Responsibilities

• Lead the full brand and product lifecycle.
• Define and refine brand positioning, values, and long-term strategy.
• Manage end-to-end range development from concept to samples.

Skills

Strong buying experience

Creativity

Analytical discipline

Negotiation skills

Communication skills

Education

Tertiary qualification in Marketing, Brand Management, Fashion Retail, or related field

Tools

MS Excel

MS Office

Job description

WHAT you will do :

You will lead the full brand and product lifecycle, ensuring the brand is commercially strong, customer-relevant, and strategically positioned for long-term success.

Brand Strategy & Market Insight

• Define and refine brand positioning, values, and long‑term strategy.
• Conduct trend research—local and international—and translate insights into commercially viable product ranges.
• Evaluate brand performance continuously and make strategic recommendations.
• Protect and grow brand equity through consistent execution.

Product & Range Development

• Build cohesive, profitable ranges across ladies’ footwear (with exposure to men’s and kids’ categories beneficial).
• Manage end‑to‑end range development, from concept through to confirmation samples.
• Ensure all product aligns with market needs, pricing strategy, and seasonal trends.
• Oversee sample management, tracking, approvals, and supplier follow‑up.

Buying, Planning & Commercial Performance

• Buy within budget and manage seasonal spend responsibly.
• Collaborate with Planning on forecasting, inventory control, and GMROI targets.
• Monitor daily and weekly sell‑through, taking immediate action where needed.
• Conduct post‑seasonal analysis and use insights to inform future seasons.
• Review and approve purchase orders before supplier submission.

Supplier & Stakeholder Relationships

• Liaise with international and local suppliers ahead of each season.
• Build strong commercial relationships to ensure quality, pricing, and delivery accuracy.
• Maintain consistent communication with suppliers and key internal stakeholders.

Analytics & Reporting

• Track brand KPIs, financial performance, and product success metrics.
• Interpret sales data and economic indicators to adjust brand strategy.
• Present findings, insights, and recommendations to senior stakeholders with confidence.

WHO we need :

You are an experienced and commercially astute Brand Manager with a strong background in footwear and buying. You combine creativity with analytical discipline and have a proven ability to build successful ranges.

Knowledge, Experience & Qualifications

• Tertiary qualification in Marketing, Brand Management, Fashion Retail, or related field.
• 6–8 years’ experience as a Brand Manager in fashion retail.
• Essential: Strong buying experience, particularly in ladies’ footwear.
• Experience working with international brands and suppliers.
• Proven ability to build product ranges for a localised South African market.
• Advanced MS Excel skills and strong numerical analysis capability.
• Comfortable travelling locally and internationally when required.
• Exceptional presentation and communication skills.

TOOLS for success

• Dedicated in‑office workspace
• Laptop with MS Office and all internal systems
• Direct phone line
• Access to brand archives, data, and product information
• Travel covered as needed

CORE COMPETENCIES

• Self‑starter with strong initiative
• Excellent negotiator and communicator
• Strong presentation and storytelling abilities
• Highly collaborative and relationship‑focused
• Customer‑obsessed and product‑driven
• Strategically minded yet operationally hands‑on
• Creative, innovative thinker
• Analytical, organised, and commercially aware
• Values‑driven and aligned with a performance‑oriented culture