Senior Brand Manager

The British American Tobacco Group; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

An international tobacco company in Cape Town seeks a Senior Brand Manager to drive brand strategy and operational plans. The ideal candidate will have over 8 years in brand marketing, strong leadership skills, and a deep understanding of consumer insights. Responsibilities include strategy development, marketing campaigns, and research project management. This role offers a market-leading performance bonus and various benefits tailored for employee well-being.

Benefits

Market leading annual performance bonus

Diverse health plans

Work-life balance initiatives

Flexible holiday plan

Qualifications

• Minimum 8 years of experience in a leading CPG company with a focus on brand marketing.
• Strong people leadership capabilities to develop and manage large teams.
• Broad overall business awareness and understanding of inter-relationships between functions.

Responsibilities

• Develop the brand strategy for key markets with clear priorities.
• Define marketing campaigns and mix elements including specifications.
• Manage the introduction of new launches and evaluate research projects.

Skills

Consumer insights

Brand marketing

Leadership capabilities

Communication skills

Education

>3 year Marketing degree / diploma in Marketing or business discipline

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco South Africa has an exciting opportunity for a Senior Brand Manager in Cape Town

The role is responsible to support the Head of Combustibles in the development of the Portfolio Strategy for the key markets to drive growth within Combustible and deliver against Brand health, volume, share and profitability. In collaboration with the global team, the role influences and embeds consumer insight into the development and adaption of relevant brand plans.

ACCOUNTABILITIES

• Responsible for the development of brand strategy for the markets with clear portfolio priorities
• Develop the operational brand plans across the area.
• Define local relevant marketing campaigns and mix elements including pack and product specifications.
• In line with consumer segments, ensuring that plans are developed and or adapted in adherence to brand
• Accountable for the introduction of new launches, line extensions, pack / product formats and innovations
• Initiate activation plans in line with brand weaknesses/strengths
• Participate in the development of sales forecast for assigned brand.
• Initiate, manage, evaluate results, and provide recommendations on research projects based on brand requirements and consumer feedback.
• Understand consumer segments and their choice drivers, the brand health indicators and performance dynamics

EXPERIENCE, SKILLS, KNOWLEDGE

• >3 year Marketing degree / diploma in Marketing or business discipline
• 8+ years experience in leading CPG company (Brand marketing)
• 2+ years Brand Marketing experience essential internally with above market experience (regional/global experience) as

strong advantage

• In depth understanding of Consumer insights, strategy and planning
• Broad overall business awareness and understanding of inter-relationship between functions
• Strong people leadership capabilities to effectively lead, develop and manage large and diverse teams.
• Excellent communication, storytelling and influencing skills

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.