Search Engine Marketing Specialist (SEM)

Emporium; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing firm in South Africa is seeking a highly motivated Search Engine Marketing Specialist to manage paid media campaigns across various platforms. The ideal candidate will have a minimum of 2 years of digital marketing experience, a bachelor's degree, and expertise in platforms like Facebook Business Manager and Google Ads. This full-time position offers a competitive salary between R35,000 and R40,000 monthly.

Qualifications

• Minimum 2 years digital marketing experience.
• Valid driver's license and own transport.
• SEO knowledge.
• Lead generation experience.

Responsibilities

• Plan, launch and optimise paid media campaigns across multiple platforms.
• Monitor and analyse performance making data-driven adjustments.
• Conduct keyword research and audience targeting.
• Manage budgets and campaign pacing.

Skills

Facebook Business Manager

Google MCC & Merchant Centre

TikTok Business Manager

Email Marketing (Klaviyo or similar)

Proficiency with UTM setup

Strong reporting and analytical skills

Education

Bachelor's degree

Digital marketing certification

Tools

WordPress

WooCommerce

Shopify

Job description

Search Engine Marketing Specialist (SEM) POS25237

Based : Edenvale

Salary : R.00 pm

About the Role

Our client is seeking a highly motivated and experienced PPC / Paid Media Specialist / Search Engine Marketing Specialist to join their marketing team. The successful candidate will manage and optimise paid media campaigns across Google Facebook / Instagram TikTok and email marketing platforms. This role requires a strategic analytical thinker with a passion for digital marketing and a proven track record of driving results.

Requirements

• Minimum 2 years digital marketing experience.
• Bachelors degree.
• Valid drivers licence and own transport.
• Digital marketing certification (Google Facebook Udemy etc.).
• WordPress WooCommerce or Shopify experience.
• SEO knowledge.
• Lead generation experience.

Core Skills (Must Have)

• Facebook Business Manager : Campaign setup A / B testing retargeting Pixel / Conversions API custom conversions catalogue sync Advantage.
• Google MCC & Merchant Centre : Onboarding bid adjustments PMAX campaigns keyword research budget allocation retargeting.
• TikTok Business Manager : Campaign setup A / B testing catalogue sync conversions / events setup.
• Email Marketing (Klaviyo or similar) : List management segmentation flow building.
• Proficiency with UTM setup and campaign tracking.
• Strong reporting and analytical skills.

Soft Skills (Must Have)

• Analytical and creative mindset.
• Strong communication and collaboration skills.
• Ability to meet deadlines and manage client expectations.
• Results‑driven with problem‑solving ability to pivot strategies when needed.

Key Responsibilities

• Plan launch and optimise paid media campaigns across Google Ads Facebook / Instagram TikTok and email platforms.
• Monitor and analyse performance making data‑driven adjustments to improve ROI.
• Conduct keyword research competitor analysis and audience targeting.
• Collaborate with creative teams on engaging ad copy and creatives.
• Manage budgets bids and campaign pacing to maximise effectiveness.
• Generate performance reports with actionable insights and recommendations.
• Stay current with paid media and digital marketing trends testing new strategies and ad formats.
• Align paid media activities with broader marketing strategies.

How to Apply

If you meet the above criteria and are ready to take your career to the next level please send your updated CV to .

Use reference : Pay Per Click Specialist POS25236 the subject line of your email.

Please Note

Should you not hear from us within 21 working days kindly consider your application unsuccessful. We take every measure to ensure your personal information is securely stored in our database in line with data protection regulations.

Employment Type : Full‑Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 35000 - 40000