Sea / Paid Search Consultant

Plan Group; Cape Town; On-site; ZAR 35 000 - 55 000; Full time

Job summary

A leading digital services provider seeks an SEA / Paid Search Consultant in Cape Town. Candidates should have a graduation degree and at least 2 years of PPC experience. Responsibilities include setting up Google Ads campaigns, monitoring KPIs, and optimizing bids. Fluent English or German is required, with additional languages being a plus. The role offers a competitive salary and opportunities for professional growth.

Benefits

Competitive salary

Professional growth opportunities

Young and talented team

Qualifications

• At least 2 years of PPC experience or equivalent professional experience.
• Self-organized, accurate way of working with good project management.
• Basic / intermediate coding skills e.g. JavaScript or Google Ads Scripts are appreciated.

Responsibilities

• Set up Paid Search accounts including campaign elements for Google Ads.
• Monitor KPI achievements and budget spend against targets.
• Regular optimization of bids and strategies.

Skills

Analytical skills

PPC experience

MS Office skills

Time management

Fluency in English or German

Education

Graduation degree (BA / MA)

Tools

Google Ads

Google Looker Studio

Basic JavaScript skills

Job description

About Us Note : To be considered for this role, you'll need to be a South African citizen or hold a valid work permit. Serviceplan Group is Europe's largest independent, partner‑led agency group, renowned for its innovative, integrated solutions across strategy, creative, media, and digital communications.

With a global presence and more 5, experts in over 30 countries, we help our clients create impactful, future‑ready brand experiences.

As part of our ongoing growth, our new Cape Town division, Plan.Net CreativeNest South Africa, delivers cutting‑edge digital services in UX / UI, real‑time 3D asset creation, and social media community management.

Role Overview

We are looking for an SEA / Paid Search Consultant (all genders) based in Cape Town.

Responsibilities

• Paid Search Account Set Up following a standardized process, including set‑up and implementation of campaign elements and campaign settings for Google Ads campaigns, including Google Search, Google Display Network, YouTube Video Campaigns, as well as PMax, DemandGen, and Microsoft Ads campaigns.
• Bidding settings and bid strategies.
• Basic campaign tracking setup according to given standards (generating simple pixel plan, tracking quality check, following fixed steps).
• Setting up campaign reports according to predefined templates (Google Looker Studio).
• Performing quality audits according to pre‑defined questionnaires.
• Regular monitoring of KPI achievement and budget spend against defined target.
• Regular optimization of bids, strategies.
• Regular KPI‑based targeting optimizations (keywords, audiences).
• Regular hygiene‑checks (exchanging faulty URLs, re‑submitting disapproved elements).

Qualifications Required

• Graduation degree (BA / MA) and at least 2 years of PPC experience, or equivalent professional experience in performance marketing in lieu of a degree.
• Strong analytical skills, KPI‑driven approach.
• Well‑developed MS office skills.
• A self‑organized, accurate way of working, good time and project management.
• Fluent in English OR German.
• Basic / intermediate coding skills, e.g. JavaScript or Google Ads Scripts – appreciated and a clear advantage.

Nice to Have

• Experience with Search Engine Optimization.
• Basic coding skills (JavaScript, HTML).
• Mastery of further European languages (French, Spanish, Italian etc.).

What We Offer

• A young, talented and ambitious team.
• Competitive salary aligned with skills and experience.
• An exciting and challenging environment that promotes professional growth and career opportunities within our company.