Sales Representative Potchefstroom

The HEINEKEN Company; Potchefstroom; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading beverage company in Potchefstroom is seeking a Sales Representative to promote its brand portfolio and maintain customer relationships. The ideal candidate should have a degree in Sales or Marketing, a minimum of 3 years in sales, and proven success in achieving targets in a competitive environment. This role offers opportunities for personal development and a commitment to inclusion and diversity.

Qualifications

• A minimum of 3 years of sales experience.
• Strong analytical and problem-solving skills.
• Experience in the Alcoholic Beverage or FMCG industry is preferable.

Responsibilities

• Sell and promote Heineken Beverages' brand portfolio.
• Maintain and develop relationships with customers.
• Achieve monthly sales targets through new business.

Skills

Sales experience

Negotiating skills

Analytical skills

Customer service focus

Ability to manage customer relationships

Education

Bachelor's degree/Diploma in Sales or Marketing

Job description

We Go Places! How about you?

Immediate Superior: Sales Manager: Klerskdorp
Location: Potchefstroom
Function: Sales
Type of Contract: Permanent
Reference Number: 147744

Closing Date: 24/11/2025

Purpose of the Job

To sell and promote Heineken Beverages' Brand portfolio by creating brand awareness and building brands in line with strategic objectives.

Key Responsibilities

• Maintaining and developing relationships with existing and new customers.
• Achieve monthly sales targets through new business and upselling current customers.
• Use data to inform customers’ understanding of which products can help them reach their goals and how to achieve this.
• Identify and pursue new business opportunities and maintain a healthy pipeline for future deals.
• Present products to customers in a professional and knowledgeable manner.
• Conduct market research to keep up to date with industry trends and competitor activity.
• Build and maintain a strong brand image.
• Communicate and collaborate with other members of the sales and marketing team.
• Drive and maintain Accessibility, Affordability, Availability and Activation.
• Run price driven promotions.
• Maintain call strike rate in accordance with targets.
• Share and implement new ideas regarding sales and improving effectiveness of the sales teams and/or the effectiveness of marketing activities.
• Take responsibility for personal improvement and skills development.
• Follow Heineken Beverages’ policies and procedures and identify opportunities for continuous improvement.

Job Requirements

• A bachelor's degree/Diploma in Sales, Marketing, or a related field is preferred. Relevant industry training and certifications are an advantage.
• A minimum of 3 years of sales experience.
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• Proven track record of meeting or exceeding sales targets.
• Numerical and business acumen experience.
• High levels of energy, persistence, drive as well as a sense of urgency.
• The ability to work optimally in a high performance and competitive environment.
• Ability to plan realistically and take action to deliver on time.
• Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
• Have a passion for customer service by making clients and their needs a primary focus.
• Strong analytical and problem-solving skills.
• High versatility to adapt to changing environment.
• Ability to effectively manage customer relationships.
• Ability to communicate effectively across all levels.

Demonstrates HEINEKEN Behaviours aligned to role expectations

• Deliver: Play to win & celebrate success. Deliver the goods.
• Shape: Think consumer first. Make courageous moves.
• Connect: Champion a culture of belonging. Learn, share & reapply.
• Develop: Have real conversations. Embrace learning & growth.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.