Sales Representative Fmcg

Albatross Food; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent food distributor is seeking a Sales Representative based in Gauteng, responsible for driving product sales, developing customer relationships, and ensuring effective in-store execution. The ideal candidate will have a relevant degree and experience in sales, particularly in FMCG. Strong communication skills and a valid driver's license are essential for this role. Competitive compensation and opportunities for growth are offered.

Qualifications

• Minimum 1–3 years of experience in sales, preferably in FMCG or consumer goods industry.
• Valid driver's license and willingness to travel within the assigned territory.

Responsibilities

• Achieve Sales Targets through customer engagement.
• Build and maintain relationships with external clients.
• Plan and execute daily sales routes for efficiency.
• Ensure high product visibility and implement promotional campaigns.
• Identify and onboard new business opportunities.
• Process orders and ensure timely deliveries.
• Report weekly on sales performance and competitor activity.
• Monitor competitor promotions and adapt strategies.

Skills

Strong communication

Negotiation

Interpersonal skills

Sales targets attainment

Education

Bachelor's degree in Business or Marketing

Tools

CRM systems

Job description

Introduction

Sales representatives are responsible for driving product sales, developing strong customer relationships, and ensuring excellent in-store execution. They play a key role in achieving sales targets, expanding market share, and promoting brand visibility. Kindly note that this role is based in Montague Gardens, Western Cape and that preference will be given to candidates that are currently based in the Western Cape.

Duties & Responsibilities

• Achieve Sales Targets: Consistently meet or sales goals set by management. Drive product sell-in and sell-out at the store level through proactive customer engagement. Analyse sales data and trends to identify underperforming areas and create strategies to improve performance.
• Customer Relationship Management: Build strong, lasting relationships with external clients as well as the Albatross team. Conduct regular visits to clients' stores to maintain rapport and monitor business needs, and provide feedback to Albatross of any potential problems. Act as a trusted advisor by providing product knowledge, business support, and solutions to customers.
• Market Coverage and Route Planning: Plan and execute / follow daily sales routes to maximize customer coverage and sales efficiency. Ensure consistent visits to key accounts, which might include supermarkets, convenience stores, kiosks, and modern trade outlets. Maintain a detailed and up-to-date customer database, including contacts, visit history, and purchasing behavior.
• Merchandising and In-store Execution: Ensure high product visibility through effective merchandising, planogram compliance, and point-of-sale (POS) materials. Implement promotional campaigns and ensure promotional materials are correctly displayed and in good condition. Monitor product stock levels on shelves and in backrooms, avoiding out-of-stock situations. (please note that Sales Reps may make use of assistance from Merchandisers for merchandising requirements)
• New Business Development: Identify new business opportunities by scouting for potential new clients and expanding into untapped markets. Support onboarding of new clients by educating them on product lines, pricing, and ordering processes. Conduct product demos, sampling, or trade activation events to introduce new SKUs or promote specific products.
• Order Processing & Payment Collection: Take accurate orders using Skynamo and ensure timely follow-up on deliveries. Liaise with logistics and warehouse teams to ensure smooth and timely supply chain execution. Follow up on outstanding payments, assist in reconciling accounts, and ensure adherence to payment terms.
• Reporting & Feedback: Provide detailed weekly reports on sales performance, route progress, stock issues, competitor activity, and customer feedback. Participate in team meetings and sales reviews to discuss challenges, best practices, and market trends. Collaborate with marketing, trade marketing, and supply chain teams to align strategies and improve overall market execution.
• Competitor & Market Intelligence: Monitor competitor promotions, pricing strategies, and new product launches. Share insights with management to support decision-making and maintain competitive positioning. Adapt sales pitch and route focus in response to market shifts and competitive threats.

Desired Experience & Qualification

Qualifications & Requirements : Relevant tertiary qualifications such as a Bachelor's degree in Business, Marketing, or a related field could be advantageous. Minimum 1–3 years of experience in sales, preferably in FMCG or consumer goods industry. Strong communication, negotiation, and interpersonal skills. Proven ability to meet or exceed sales targets. Knowledge of sales tools, and CRM systems is a plus. Valid driver's license and willingness to travel within the assigned territory.