SALES & MARKETING MANAGER – 5 STAR HOTEL – CAMPS BAY

Tych Business Solutions; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A hospitality management firm based in Cape Town is looking for a Sales & Marketing Manager with at least 5 years of MICE sales and B2C experience. The role requires a Matric Certificate, proficiency in Microsoft Office, and an understanding of property management systems. Key responsibilities include developing sales strategies, maintaining customer relationships, and managing marketing campaigns. A strong communicator and team player is essential for this position.

Qualifications

• 2-3 years’ experience in a similar position.
• 5+ years’ experience in MICE sales.
• 5+ years’ B2C sales experience.

Responsibilities

• Develop and implement new sales initiatives and strategies.
• Maintain a high standard of customer service.
• Market products by developing and implementing advertising campaigns.

Skills

Microsoft Office

Sales Strategy Development

Customer Relationship Management

Education

Matric Certificate

Qualification in Sales and Marketing

Qualification in Hospitality and Tourism

Tools

Opera Property Management System

Job description

MINIMUM REQUIREMENTS

QUALIFICATION: Matric Certificate, Qualification in Sales and Marketing not essential but preferred. Applicable Qualification in Hospitality and Tourism not essential but preferred.

EXPERIENCE:

Microsoft Office (Word, Excel, PowerPoint and Outlook)

Opera Experience Advantageous or any property management system

Experience in sales corporations to maximize revenue.

2-3 years’ experience in the same or similar position.

Develop and implement new sales initiatives, strategies and programs

5+ years’ MICE Sales experience

5+ years’ B2C sales experience

Competencies

COMMUNICATION: Interactive Communication

Listening/Probing

Comprehension

Client Focus

COGNITION/THINKING: Business Perspective

Analysis/Reasoning

Creative & Innovative Thinking

Continuous Learning

PERSONAL EFFECTIVENESS: Achievement Orientation

Self-Management

Continuous Learning

Stress Tolerance

INTERACTION WITH OTHERS: Relationship Building

Teamwork

Public appearance

3rd party sales organisations

DUTIES AND RESPONSIBILITIES

Product Knowledge

Superior product and property knowledge of all Properties is imperative

Policies and procedures

Sub Brands

Maintain knowledge of special rates / offers / promotions

Understanding of Profile Rates

Customer Relations

Maintain a high standard of customer service and excellent communication skills

Adopting a “can do” attitude with regards to customer enquiries

Understand our ideal customers and how they relate to our products

Promote and market products and services

Identify correct guest profile and ensure targeted effectively

Attract direct guests through online marketing and advertising

Tracking market reach and analytics

Analysis of local market trends and competitor activity

Build relationships and stratergise with key accounts to grow business mutually

Marketing

Market products by developing and implementing marketing and advertising campaigns

Database management

Ensure websites are regularly updated and managed including photos, descriptions, and promotions

Attend trade and travel shows of various market area for promoting hotels event business

Complete marketing plan for each product

Work with creative agency on all relevant designs and planning

Maintaining promotional materials

Traditional Marketing

Social Media

Weekly / Monthly Newsletters

Public Relations

To implements marketing and advertising campaigns by assembling and analyzing sales forecasts

Preparing marketing and advertising strategies, plans, and objectives

Planning and organizing promotional presentations

Updating calendars

Marketing of any events hosted at property

Prepares marketing reports by collecting, analyzing, and summarizing sales data

Promoting of Memberships and facilities on offer

Establish the annual events calendar for the hotel.

Respond to guests reviews according to protocol

Social Media custodian for the Brand

Conduct hotel site inspections from time to time

You will be expected to be present during key times for events/functions.

The duties as per the above should not be read in isolation but may change as the policies, procedures and operational requirements of the business evolves.

REVIEW CRITERIA:

Appearance

Product knowledge

General knowledge to complete duties

Communication to staff

Communication to Management

Monthly reports

Meeting deadlines

Sales & Marketing Manager