Sales Manager Free State West

HEINEKEN Beverages; Bloemfontein; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading beverage company seeks a Sales Manager for its Bloemfontein location to oversee sales activities and team performance. The ideal candidate should have over 3 years of sales experience, preferably within the Alcoholic Beverage or FMCG sector. Responsibilities include developing trade plans, managing budgets, and coaching sales teams. Candidates must demonstrate strong numerical skills and a proven record of achieving sales targets. This role supports a diverse environment and requires eligibility to work in South Africa.

Qualifications

• 3+ years of sales experience.
• Ability to make sound decisions based on data.
• Proven track record of meeting or exceeding sales targets.

Responsibilities

• Oversee sales, promotions, and campaigns in assigned area.
• Analyze and identify growth opportunities for sales.
• Conduct on-the-job training for Sales Representatives.
• Ensure sales targets are achieved and report on metrics.

Skills

Sales experience

Strong numerical and business acumen

Problem identification and decision making

Coaching and training skills

Effective communication

Education

Relevant experience in Alcoholic Beverage or FMCG industry

Job description

We Go Places! How about you?

Immediate Superior: General Manager: Central Region

Location: Bloemfontein

Function: Sales

Type of Contract: Permanent

Reference Number: 148897

Closing Date: 15/12/2025

Key Responsibilities

• Oversee the sales, promotions, and campaigns of sales activities with the assigned area of responsibility.
• Make data‑informed decisions to develop trade plan, drive performance and inform resource allocation.
• Ensure products/ brands are available widely in assigned sales area.
• Optimize resources to achieve sales targets.
• Develop, monitor, and manage quarterly Sales Plan.
• Analyze and identify growth opportunities with measurement and tracking for reporting purposes.
• Monitor Sales Consultant adherence to Call strike rate.
• Develop strong customer relations through frequent communication, professional, courteous, and ethical interpersonal interactions.
• Identify emerging markets to find new sales opportunities.
• Procure market intelligence and develop appropriate action plans when necessary.
• Monitor Accessibility, Availability and Affordability compliance vs noncompliance.
• Share and implement new and innovative ideas to improve sales and the effectiveness of the sales teams.
• Coach the Sales Consultants on Sales best practice.
• Prepare sales budgets, projections and approve expenditure.
• Track, analyze and report on sales statistics based in key quantitative metrics.
• Conduct in‑trade audits, measuring the team’s impact in the trade.
• Enable teams to gain market share growth.
• Conduct on‑the‑job training and coaching.
• Plan and direct the hiring and training of new Sales Representatives.
• Institute discipline when required.
• Follow Newco’s policies and procedures and identify opportunities for continuous improvement.

Education And Experience

• 3+ years sales experience.
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• The ability to identify and define problems and make balanced and sound decisions.
• Proven track record of meeting or exceeding sales targets.
• Strong numerical and business acumen experience.
• High levels of energy, persistence, drive as well as a sense of urgency.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.