Sales Manager Free State West

The HEINEKEN Company; Bloemfontein; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading beverage corporation in Bloemfontein is seeking an experienced Sales Manager to oversee sales strategies and drive performance. The ideal candidate has 3+ years of experience in sales, preferably in the FMCG sector, and possesses strong numerical and business acumen. Your role will involve coaching Sales Consultants, managing quarterly sales plans, and ensuring product availability. This is a permanent position, offering an opportunity to work in a diverse and inclusive environment.

Qualifications

• Proven track record of meeting or exceeding sales targets.
• Ability to identify and define problems and make balanced decisions.
• Strong numerical and business acumen experience.

Responsibilities

• Oversee sales activities in assigned areas.
• Optimize resources to achieve sales targets.
• Develop and manage quarterly Sales Plan.
• Coach Sales Consultants on best practices.
• Conduct on-the-job training and hiring of new Sales Representatives.

Skills

Data-informed decision making

Sales target achievement

Customer relations development

Market intelligence procurement

Education

3+ years sales experience

FMCG industry experience

Job description

We Go Places! How about you?

Immediate Superior: General Manager: Central Region
Location: Bloemfontein
Function: Sales
Type of Contract: Permanent
Reference Number: 148897

Closing Date: 15/12/2025

Key Responsibilities

• Oversee the sales, promotions, and campaigns of sales activities with the assigned area of responsibility.
• Make data-informed decisions to develop trade plan, drive performance and inform resource allocation.
• Ensure products/brands are available widely in assigned sales area.
• Optimize resources to achieve sales targets.
• Develop, monitor, and manage quarterly Sales Plan.
• Analyze and identify growth opportunities with measurement and tracking for reporting purposes.
• Monitor Sales Consultant adherence to Call strike rate.
• Develop strong customer relations through frequent communication, professional, courteous, and ethical interpersonal interactions.
• Identify emerging markets to find new sales opportunities.
• Procure market intelligence and develop appropriate action plans when necessary.
• Monitor Accessibility, Availability and Affordability compliance vs noncompliance.
• Share and implement new and innovative ideas to improve sales and the effectiveness of the sales teams.
• Coach the Sales Consultants on Sales best practice.
• Prepare sales budgets, projections and approve expenditure.
• Track, analyze and report on sales statistics based in key quantitative metrics.
• Conduct in-trade audits, measuring the team’s impact in the trade.
• Enable teams to gain market share growth.
• Conduct on the job training and Coaching.
• Plan and direct the hiring and training of new Sales Representatives.
• Institute discipline when required.
• Follow Newco’s policies and procedures and identify opportunities for continuous improvement.

Education and Experience

• 3+ years sales experience.
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• The ability to identify and define problems and make balanced and sound decisions.
• Proven track record of meeting or exceeding sales targets
• Strong numerical and business acumen experience
• High levels of energy, persistence, drive as well as a sense of urgency.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.