Sales Manager - CT CBD

The HEINEKEN Company; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading beverage company in Cape Town is seeking a Sales Manager to oversee sales activities, drive brand growth, and develop sales strategies. The ideal candidate will have over 3 years of sales experience in the FMCG or Alcoholic Beverage industry and a strong ability to create and implement effective sales plans. This position requires a relevant tertiary qualification and a commitment to growing customer relations. Applicants must be eligible to work in South Africa.

Qualifications

• Minimum 3 years of sales experience, preferably in FMCG.
• Ability to identify and solve problems effectively.
• Proven track record in meeting sales targets.

Responsibilities

• Oversee sales activities and implement strategies.
• Develop and manage quarterly sales plans.
• Analyze growth opportunities and report statistics.

Skills

Sales management

Data analysis

Customer relations

Market intelligence

Education

Tertiary qualification in Sales, Marketing, or related field

Job description

We Go Places! How about you?

Immediate Superior: General Manager Western Cape Region
Location: Cape Town
Function: Commerce
Sub Function: Sales
Type of Contract: Permanent

Reference Number: 145864

Closing Date: 27/10/2025

Purpose of the job

Manage a team of Sales Consultants to ensure growth of the Brand portfolio across various identified Channels by creating/ driving brand awareness, consumer pull and building brands in line with strategic objectives.

Key Responsibilities

• Oversee the sales, promotions, and campaigns of sales activities with the assigned area of responsibility.
• Make data-informed decisions to develop trade plan, drive performance and inform resource allocation.
• Ensure products/ brands are available widely in assigned sales area.
• Optimize resources to achieve sales targets.
• Develop, monitor, and manage quarterly Sales Plan.
• Analyze and identify growth opportunities with measurement and tracking for reporting purposes.
• Monitor Sales Consultant adherence to Call strike rate.
• Develop strong customer relations through frequent communication, professional, courteous, and ethical interpersonal interactions.
• Identify emerging markets to find new sales opportunities.
• Procure market intelligence and develop appropriate action plans when necessary.
• Monitor Accessibility, Availability and Affordability compliance vs noncompliance.
• Share and implement new and innovative ideas to improve sales and the effectiveness of the sales teams.
• Coach the Sales Consultants on Sales best practice.
• Prepare sales budgets, projections and approve expenditure.
• Track, analyze and report on sales statistics based in key quantitative metrics.
• Conduct in-trade audits, measuring the team’s impact in the trade.
• Enable teams to gain market share growth.
• Conduct on the job training and Coaching.
• Plan and direct the hiring and training of new Sales Representatives.
• Institute discipline when required.
• Follow the organization’s policies and procedures and identify opportunities for continuous improvement.

Job Requirements

Education

A Tertiary qualification in Sales, Marketing, or a related field is preferred.

Experience

• 3+ years sales experience.
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• The ability to identify and define problems and make balanced and sound decisions.
• Proven track record of meeting or exceeding sales targets
• Strong numerical and business acumen experience
• High levels of energy, persistence, drive as well as a sense of urgency.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.