Sales Manager - Cables

The HR Company; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading electrical products firm based in Johannesburg is seeking a Sales Consultant to drive business development and manage projects related to electrical cables. The ideal candidate must have over 5 years of sales experience in electrical products, possess strong technical knowledge, and demonstrate the ability to build relationships with clients and stakeholders. This role involves significant travel and requires a valid driver’s license.

Qualifications

• Minimum 5 years of senior sales experience in electrical cables or products.
• Proven track record in sales engagement.
• Strong understanding of electrical cable applications.

Responsibilities

• Achieve and exceed sales targets.
• Develop new business opportunities across sectors.
• Maintain coverage and relationships in the assigned territory.

Skills

Sales Strategy

Relationship Building

Technical Product Knowledge

Education

Technical or sales/business management qualification

Job description

Key Responsibilities

Sales & Business Development

• Achieve and exceed monthly, quarterly, and annual sales targets.
• Identify and develop new business opportunities across multiple sectors including commercial, industrial, energy, mining, and construction.
• Promote and position the companys electrical cable product range through presentations, site visits, demonstrations, and strategic account development.
• Monitor market activity, competitor movements, and emerging trends to inform sales strategy.
• Prepare and deliver pricing proposals, tender responses, and commercial negotiations in line with company guidelines.

Project & Tender Engagement

• Identify and target key infrastructure projects early in the planning cycle to secure product specification and supply opportunities.
• Engage with consultants, contractors, EPCs, and procurement teams to position the company as the preferred cable supplier.
• Manage a structured project pipeline, ensuring accurate forecasting, reporting, and follow-up using CRM tools.
• Coordinate internally to align stock availability, delivery timelines, and technical support with project milestones.
• Attend site meetings, technical workshops, and project briefings to provide technical input and strengthen stakeholder relationships.

Account & Territory Management

• Maintain a structured call cycle to ensure optimal coverage of the assigned territory.
• Build and maintain strong relationships with distributors, contractors, and end users.
• Provide ongoing customer support and ensure high levels of service delivery.
• Develop territory sales forecasts and ensure sales targets are achieved

Technical & Product Knowledge

• Provide customers with accurate technical information on cable specifications, standards, and installation requirements (e.g., SANS)
• Stay current with product innovations, new technologies, and market developments.
• Support product development and marketing teams with market intelligence and technical insights.

Qualifications & Experience

• Relevant tertiary Technical or Sales / Business Management qualification (Preferred).
• Minimum 5 years senior sales experience in electrical cables or electrical products sales (industrial, construction, mining, or utilities sectors preferred).
• Proven track record in sales and project engagement.
• Strong technical understanding of electrical cable applications and standards.
• Valid drivers license and willingness to travel extensively.