Sales Manager

ABC Worldwide; Polokwane; On-site; ZAR 30,000 - 50,000; Full time

Job summary

A leading college seeks a Sales Manager to drive business development and student enrolment. The role involves strategic planning, market analysis, and collaboration with various teams to enhance revenue growth. Candidates should have a strong background in hospitality and sales, alongside excellent communication skills.

Qualifications

• Minimum 4 years hospitality experience; 2 years sales experience advantageous.
• Proficiency in MS Office and knowledge of Opera preferred.
• Valid driver’s license and own reliable transport required.

Responsibilities

• Develop and implement lead generation strategies to attract students and partners.
• Create and execute sales strategies aligned with college goals.
• Manage CRM systems to track leads and sales activities.

Skills

Communication

Teamwork

Time Management

Attention to Detail

Proactivity

Education

Grade 12

Degree/Diploma in Sales Management

Tools

MS Office

Opera

Job description

The Sales Manager is responsible for generating business and student enrolment. They will play a pivotal role in acquiring business and driving revenue and growth for the College. They will need to have a strategic and very proactive hands-on approach to achieve these goals.

KEY FOCUS AREAS

Sales - Domestic and International

Domestic & international business development – Actively develop new relationships to acquire business for the College and Nakavango. Engage through email, phone calls, and face-to-face meetings to keep top of mind with each agent.

1. Lead Generation: Develop and implement a robust lead generation strategy to attract potential students, agents, sponsors, and partners. This includes developing partnerships, marketing campaigns, networking, attending trade shows, and relationship building.
2. Sales Strategy Development: Create and execute a sales strategy aligned with the college’s goals, including setting targets, identifying markets, and refining processes.
3. Market Research and Analysis: Stay updated on industry trends and competitors. Conduct market research to identify opportunities and threats, and communicate insights to the team.
4. Identifying Prospects: Build a database to identify potential donors, philanthropists, and corporate entities for sponsorships.
5. Corporate Social Investment (CSI): Understand CSI goals of corporate partners and tailor offerings for mutual benefit.
6. Sales Process Improvement: Continuously review and optimize the sales process to increase conversion rates.
7. Customer Relationship Management: Implement and manage a CRM system to track and leverage leads and prospects.
8. Sales Collateral: Develop materials like brochures and presentations to communicate value propositions.
9. Forecasting and Reporting: Regularly report sales performance and forecasts, using data analytics.
10. Training and Development: Provide ongoing training for agents to enhance product knowledge.
11. Feedback Loop: Establish communication between sales and enrollment teams to refine processes.
12. Collaboration: Work with enrollment, marketing, and operations teams to increase enrollment.
13. Sales trips: Prepare and manage travel logistics to secure business.
14. Data collection: Maintain records of sales activities.
15. Post-enrollment support: Maintain relationships with students for high service standards.
16. Logistical support: Assist with travel arrangements, accommodations, and visas.
17. Primary contact: Act as the main contact for enrolled students, ensuring smooth onboarding.
18. Referral opportunities: Generate leads through existing students' networks.
19. Community engagement: Maintain engagement with alumni and their families.

REQUIREMENTS, QUALIFICATIONS AND SKILLS

• Grade 12 essential; Degree/Diploma in Sales Management advantageous.
• Minimum 4 years hospitality experience; 2 years sales experience advantageous.
• Proficiency in MS Office; knowledge of Opera advantageous.
• Valid driver’s license and own reliable transport.
• Knowledge of products and markets advantageous.

MAXIMIZING YOUR IMPACT AS A MEMBER OF THE MORE FAMILY COLLECTION

• Attention to detail.
• Guest-focused philosophy, embodying the company brand and experience.
• Strong communication skills, both written and verbal.
• Team player with enthusiasm and emotional control.
• Excellent time management, self-discipline, and interpersonal skills.
• Proactive, with initiative and creative flair.
• Loyal, adaptable, and flexible.
• Ability to work accurately under pressure.
• People skills: tolerance, patience, receptivity to feedback.