Sales Manager

Barcelos Group; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A well-known franchise in the food industry, located in Centurion, South Africa, is seeking an experienced Sales Manager to oversee all sales operations. The ideal candidate will have a background in sales management, particularly in franchise development. Responsibilities include developing sales strategies, managing franchise relationships, and leading a sales team. The role requires strong negotiation and communication skills, along with a minimum of 5 years of relevant experience.

Qualifications

• Minimum 5 years of sales management experience, ideally in QSR, retail, or franchising.
• Proven track record in meeting or exceeding sales targets.
• Valid driver's license and willingness to travel.

Responsibilities

• Develop and implement sales plans to achieve growth targets.
• Manage the franchise sales process from lead generation to onboarding.
• Build and maintain strong relationships with franchisees and corporate partners.
• Monitor sales KPIs and prepare performance reports.
• Recruit, train, and manage a sales team.

Skills

Sales strategy development

Negotiation skills

Communication skills

Team leadership

Analytical abilities

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Job Title: Sales Manager
Location: Centurion, South Africa

About Barcelos: Barcelos Flame Grilled Chicken is a proudly South African brand inspired by Portuguese tradition and a love for bold, authentic flavours. With a growing footprint across South Africa and beyond, Barcelos continues to deliver delicious flame‑grilled chicken meals that bring people together.

Position Overview

The Sales Manager will oversee all sales operations within Barcelos South Africa, with a focus on driving revenue growth, managing franchise sales pipelines, and supporting key business partnerships.

Key Responsibilities

• Sales Strategy & Execution: develop and implement sales plans to achieve company growth targets. Identify and secure new business opportunities including franchise expansion, corporate catering, and retail partnerships. Analyse market trends to forecast sales performance and identify emerging opportunities.
• Franchise Development: manage the franchise sales process — from lead generation and qualification to onboarding and support. Collaborate with the New Business Generation Director to ensure new stores meet brand and operational standards. Conduct site visits, presentations, and negotiations with potential franchisees.
• Relationship Management: build and maintain strong relationships with franchisees, corporate partners, and key accounts. Provide ongoing support to franchise owners to drive local sales growth. Liaise with the operations and marketing teams to align sales campaigns and promotions.
• Performance & Reporting: monitor sales KPIs and prepare regular performance reports for senior management. Oversee CRM systems and ensure all sales data is up to date. Develop incentive programs and training to enhance team performance.
• Team Leadership: recruit, train, and manage a small sales team or regional representatives. Foster a culture of accountability, motivation, and continuous improvement. Coordinate with marketing and operations teams for integrated campaign execution.

Requirements

• Bachelor's degree in Business, Marketing, or related field (preferred).
• Minimum 5 years of sales management experience — ideally in QSR, retail, or franchising.
• Proven track record in meeting or exceeding sales targets.
• Strong negotiation, communication, and presentation skills.
• Excellent organizational and analytical abilities.
• Valid driver's license and willingness to travel.

Preferred Attributes

• Passion for food, hospitality, and customer service.
• Entrepreneurial mindset with a hands‑on approach.
• Ability to thrive in a fast‑paced, growing environment.
• Familiarity with CRM systems and sales reporting tools.