Sales Manager

Dura Equipment Sales (Pty) Ltd.; Gauteng; On-site; ZAR 60 000 - 100 000; Full time

Job summary

A leading supplier of heavy machinery in Johannesburg seeks an experienced Sales Manager to drive sales growth and lead the sales team. The ideal candidate will have a strong background in earthmoving machinery sales and be fluent in Afrikaans. Responsibilities include developing sales strategies, managing client relationships, and achieving sales targets. This role is pivotal to maintaining the company's strong reputation in the industry.

Qualifications

• Minimum 5–10 years' proven experience in heavy equipment or earthmoving machinery sales.
• Demonstrated success in managing sales teams and achieving sales growth.
• Ability to work under pressure and meet strict deadlines.

Responsibilities

• Lead and manage the sales team to achieve targets.
• Develop and implement sales strategies.
• Build and maintain strong customer relationships.
• Provide performance reports to management.

Skills

Fluent in Afrikaans

Excellent negotiation skills

Strong communication skills

Technical product knowledge

Leadership and management

Education

Degree in business or related field

Tools

MS Office

CRM systems

Job description

Location : Johannesburg, Gauteng

Company : Dura Equipment Sales (Boksburg)

About Us

Dura Equipment Sales is a leading supplier of heavy earthmoving machinery and construction equipment in South Africa.

With a long-standing reputation for excellence, reliability, and integrity, we serve the mining, construction, and agricultural industries with both our Sole Agency of Lovol Construction Equipment and quality pre‑owned equipment.

Position Overview

We are seeking a highly skilled and results‑driven Sales Manager to lead our Johannesburg Earthmoving Machinery Sales Team.

The successful candidate will be responsible for driving sales growth, managing key client relationships, and ensuring our sales targets are exceeded through strategic planning, leadership, and execution.

Must be fluent in Afrikaans.

Key Responsibilities

• Lead and manage the sales team to achieve monthly and annual sales targets.
• Develop and implement effective sales strategies for earthmoving machinery and equipment.
• Build and maintain strong relationships with new and existing customers.
• Conduct regular market analysis to identify trends, new opportunities, and competitor activity.
• Negotiate and close high‑value machinery deals with professionalism and integrity.
• Provide accurate sales forecasts and regular performance reports to management.
• Work closely with the marketing and operations departments to align business objectives.
• Train, mentor, and motivate the sales team to ensure peak performance and professional growth.
• Represent Dura Equipment Sales at our trade shows, exhibitions, and customer events.
• Uphold company values, ethics, and brand reputation at all times.

Requirements

• Minimum 5–10 years' proven experience in heavy equipment or earthmoving machinery sales (management experience essential).
• A degree in business, finance, accounting, retail management, communications, or a related field is required.
• Strong understanding of machinery brands, specifications, and market pricing.
• Demonstrated success in managing sales teams and achieving sales growth.
• Excellent negotiation, communication, and interpersonal skills.
• High level of technical and product knowledge within the machinery sector.
• Ability to work under pressure and meet strict deadlines.
• Valid driver's license and willingness to travel as required.
• Computer literacy (MS Office, CRM systems).
• A results‑oriented, self‑motivated leader with integrity and a passion for sales excellence.

How to Apply

Interested candidates are invited to send their CV and cover letter to

with the subject line : Sales Manager – JHB Application

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