Sales Manager

Fresh Bake; East London; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic and growing company is seeking a Sales Manager in East London, Eastern Cape. The role involves leading the sales function, managing client relationships, and driving business development. The ideal candidate has a Bachelor's degree in a related field, proven sales experience, and strong leadership skills. This full-time position offers an opportunity for a strategic thinker to make a measurable impact.

Qualifications

• Proven experience as a Sales Manager or Key Account Manager.
• Track record of meeting or exceeding sales targets.
• Strong analytical and reporting skills.

Responsibilities

• Lead the sales function and manage a team.
• Drive business development and client acquisition.
• Prepare weekly and monthly sales reports.

Skills

Sales leadership

Analytical skills

Interpersonal skills

Organizational skills

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Sales Manager – Full‑time

About Us: We are a dynamic and growing company committed to innovation, operational excellence, and strong customer relationships.

We are seeking a Sales Manager who will play a key role in driving sales performance, optimizing operations, and building a motivated, high‑performing sales team. This is an opportunity for a strategic thinker and hands‑on leader who thrives on challenges and wants to make a measurable impact.

The Role

As Sales Manager, you will lead the sales function, manage a team, and ensure sales strategies are executed effectively. You will oversee client relationships, reporting, budgets, and operational efficiencies while ensuring sustainable growth. This position requires excellent leadership, strong commercial acumen, and a proactive approach to problem‑solving.

Key Responsibilities

• Develop and execute sales strategies to achieve company growth objectives.
• Drive business development through new client acquisition and recurring sales systems.
• Monitor store performance and implement improvements to boost profitability.
• Ensure all accounts are serviced efficiently, maintaining strong, profitable relationships.
• Stay ahead of market trends and competitor activity, adjusting strategies as needed.
• Lead a sales team comprising multiple Sales Representatives.
• Coach, mentor, and motivate team members to hit individual and collective targets.
• Design and manage sales routes, schedules, and monitoring systems.
• Hold the team accountable for performance, including handling losses, returns, and damages.
• Build a culture of accountability, ownership, and continuous improvement.
• Create and maintain a key client list with structured monthly visits.
• Serve as the primary point of contact for strategic clients.
• Provide clients with product updates, performance reports, and market insights.
• Build long‑term partnerships that support recurring business and customer loyalty.
• Submit weekly sales reports (targets vs. actuals, highlights, achievements).
• Prepare monthly reports on route costs, store profitability, and overall sales performance.
• Use data‑driven insights to recommend strategies for growth and efficiency.
• Document all communication and maintain a strong paper trail for clarity and accountability.
• Manage sales team expenses within the approved salary budget.
• Track and optimize fuel consumption within a capped monthly fuel budget.
• Understand salary structures across Sales, Distribution, Merchandising, Telesales, and Dispatch to support cost management.
• Implement efficient sales routes, client communication systems, and operational controls.

Qualifications & Skills

• Bachelor's degree in Business, Marketing, or related field (preferred).
• Proven experience as a Sales Manager, Key Account Manager, or similar role.
• Strong leadership skills with the ability to motivate small teams.
• Track record of meeting or exceeding sales targets.
• Strong analytical and reporting skills, with the ability to turn data into action.
• Excellent interpersonal and communication abilities.
• Highly organized, detail‑oriented, and financially disciplined.
• A driver's license and willingness to travel as required.

Job Details

Job Types: Full‑time, Permanent
Pay: R

• Salary: ,00 - R
• Experience: FMCG SALES: 3 years (Preferred)
• Location: East London, Eastern Cape (Buffalo City) (Preferred)
• Work Location: In person