Sales Executive Trade Marketing & Digital Outdoor Media

The Legends Agency; Johannesburg; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading media agency in Johannesburg is looking for a highly driven Sales Executive for Trade Marketing and Digital Outdoor Media. This role focuses on growing revenue through innovative advertising solutions, requiring a solid background in advertising sales and trade marketing. The ideal candidate is proactive, commercially astute, and has a strong network within marketing and retail sectors. The position offers a base salary of R35,000 plus commission, with excellent growth potential.

Benefits

Laptop provided

Travel reimbursement for client meetings

Excellent growth potential

Qualifications

• 3 - 5+ years of experience in media, advertising sales, or trade marketing.
• Strong understanding of trade marketing and retail dynamics.
• Proven track record of achieving and exceeding sales targets.

Responsibilities

• Identify, approach, and onboard new clients.
• Build relationships with brand and retail decision-makers.
• Drive advertising sales across media platforms.
• Develop tailored proposals and pitches.
• Collaborate with creative and operations teams.

Skills

Advertising sales

Trade marketing

Negotiation skills

Strong communication

Retail dynamics

Client relationship management

Tools

MS Office

PowerPoint

CRM platforms (HubSpot or similar)

Job description

Overview

Sales Executive Trade Marketing & Digital Outdoor Media
Johannesburg (Hybrid office & client-facing) | R35 000 base + commission

About Our Client

Our client is a leading South African out-of-home (OOH) media owner, curating innovative outdoor and digital media solutions for brands across airports, malls, highways, and premium lifestyle destinations. With a strong focus on innovation, data-driven insights, and creativity, the company continues to redefine how brands connect with audiences in high-impact environments.

The Role

Sales Executive Trade Marketing & Digital Outdoor Media

This role focuses on growing revenue across non-traditional digital platforms such as Africa Padel and Shell Forecourt networks. You will play a key role in driving digital OOH advertising sales, building strategic partnerships, and translating brand and trade marketing objectives into effective campaigns. The position suits a commercially minded, well-connected sales professional with strong agency and retail marketing experience.

Responsibilities

• Identify, approach, and onboard new clients, focusing on trade marketing and retail brands.
• Build and maintain strong relationships with brand, agency, and retail decision-makers.
• Drive advertising sales across digital and outdoor media platforms.
• Develop tailored proposals and compelling pitches aligned with client objectives.
• Collaborate with creative and operations teams to ensure flawless campaign execution.
• Monitor performance and provide actionable campaign insights.
• Track market trends and competitor activity to inform strategy.
• Represent the business at industry events and networking opportunities.

About You / Qualifications

• 3 - 5+ years of experience in media, advertising sales, or trade marketing (OOH or digital media preferred).
• Background in or exposure to advertising agencies (brand management or client service advantageous).
• Strong understanding of trade marketing, shopper behaviour, and retail dynamics.
• Proven track record of achieving and exceeding sales targets.
• Exceptional communication, presentation, and negotiation skills.
• Highly driven, proactive, and commercially astute.
• Strong network within marketing, retail, and agency sectors.
• Confident working in a fast-paced, evolving media environment.
• Proficient in MS Office, PowerPoint, and CRM platforms (HubSpot or similar).

Package

R35 000 base salary + commission
Laptop provided
Travel reimbursement for client meetings and site visits
Excellent growth potential within a forward-thinking media group