Sales Development Representative - UK

The Legends Agency; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A software solutions provider is seeking a Sales Development Representative (SDR) to join their team in Cape Town. The SDR will engage potential clients within the healthcare sector, generate leads, and set up meetings for Sales Executives. Candidates should have 1-2 years of experience in sales, strong communication skills, and be proficient with CRM systems. This role offers a salary of R20,000 - R23,000 per month and operates during UK business hours.

Qualifications

• 1-2 years of experience in sales, lead generation, or customer-facing roles.
• Strong verbal and written communication skills.
• Proficient with CRM systems and Microsoft Office Suite.
• Highly adaptable, organised, and motivated.

Responsibilities

• Identify and research potential clients using tools like LinkedIn.
• Engage prospects through cold calls and personalised emails.
• Qualify leads based on practice size and needs.
• Schedule meetings for Sales Executives with qualified leads.
• Maintain accurate and up-to-date CRM records.

Skills

Sales experience

Lead generation

Communication skills

CRM proficiency

Adaptability

Tools

Salesforce

HubSpot

Microsoft Office Suite

Job description

Overview

Sales Development Representative (SDR) - Join a fast-growing SaaS company driving digital transformation in UK healthcare. Cape Town (Gardens) | 9am - 5pm UK Hours | R20,000 - R23,000 per month

About Our Client

Our client is an independent RPA SaaS business transforming NHS and primary care operations through intelligent automation. Their flagship suite streamlines critical admin tasks such as pathology filing, Docman management, and repeat prescription processing allowing healthcare professionals to focus more on patients. Recognised for innovation, the company is part of the NHS & UK Government-funded HIN Launchpad programme.

The Role

Sales Development Representative (SDR)

As an SDR, you will be the first point of contact for potential clients, GP practices, Primary Care Networks (PCNs), and Federations. Your goal is to generate qualified leads, nurture relationships, and set up discovery calls for Account Executives. This is an excellent opportunity for a proactive, tech-savvy individual eager to make an impact in the healthcare technology space.

Key Responsibilities

• Identify and research potential clients within the NHS and primary care sector using tools like LinkedIn and CRM systems
• Engage prospects through cold calls, personalised emails, and social media to introduce automation solutions
• Qualify leads based on practice size, needs, and readiness for automation
• Schedule meetings for Sales Executives with qualified leads
• Maintain accurate and up-to-date CRM records, ensuring timely follow-ups
• Stay informed on NHS trends, policies, and competitor offerings
• Collaborate with sales and marketing teams to align outreach strategies and improve lead quality

About You

• 1-2 years of experience in sales, lead generation, or customer-facing roles (healthcare or tech industry preferred)
• Strong verbal and written communication skills with the ability to engage healthcare professionals
• Proficient with CRM systems (e.g., Salesforce, HubSpot) and Microsoft Office Suite
• Highly adaptable, organised, and motivated to work in a fast-paced environment
• Resilient, results-driven, and eager to grow within a mission-led organisation