Sales Development Representative

Jem; Johannesburg; Hybrid; ZAR 300 000 - 450 000; Full time

Job summary

A leading HR technology firm in Johannesburg is seeking a driven Sales Development Representative to identify potential customers and generate new business opportunities. Candidates should have prior experience in B2B, tech, or HR sales, ideally with a startup background. This role offers flexible working conditions and competitive compensation as part of a supportive team culture.

Benefits

Competitive salary

Flexible work culture

Growth opportunities

Qualifications

• At least 1 year experience in SaaS, Tech or B2B sales.
• Strong track record of finding and generating new leads.
• Experience in a startup environment is ideal.

Responsibilities

• Identify and engage potential customers.
• Generate new business opportunities.
• Book outbound meetings through various channels.

Skills

B2B sales

Tech sales

HR sales

Tools

CRM (Hubspot)

Job description

1 day ago Be among the first 25 applicants

Join Jem as a Sales Development Representative!

We’re on a mission to build the best HR system for deskless workforces and we’re looking for a driven SDR to help us grow. If you’re strong in B2B, tech or HR sales and you love breaking into new markets, this is your space.

At Jem, we care deeply about the people who use our product and that care shows in how we sell. Our SDRs are the first touchpoint in the journey. You’ll make fast, thoughtful connections, understand what makes each business tick and bring the right prospects into our world. You’ll work closely with our Commercial Director, Chris Hellmann and play a key role in our revenue machine.

You’ll be opening doors, sparking interest and shaping the conversations that lead to real impact for thousands of frontline workers.

✅ Your core mission is to identify and engage potential customers, generate new business opportunities and book outbound meetings through cold calls, emails, social outreach, networking, and research.

There are six core elements to this role:

• Identify potential customers and generate new business opportunities for Jem
• Contact and qualify potential customers
• Book outbound meetings through cold calls, emails, social outreach, networking, and independent research
• Set appointments and follow up on leads

2. Effective Qualifier:

• Take a conscientious approach to sales, optimising your own leads and process to become highly effective at qualifying different kinds of leads
• Conduct sales discovery with prospects to find out their pain points

3. Relationship builder

• Build trusting relationships with key stakeholders
• Follow up on existing customers to identify new potential needs
• Attend networking events and trade shows to build relationships and generate leads
• Highly effective listener and able to pivot deftly to position the range of Jem products to different personas and client types.
• Deliver relevant marketing content to prospects
• Generate and manage sales pipeline by updating all activity in CRM
• Provide regular reports on sales activities and results to management.

6. Product feedback:

• Effectively manage customer feedback and communicate to relevant internal parties to contribute further towards continued growth.

Minimum:

• At least 1 year experience in SaaS, Tech or B2B sales. Ideally in HR, with our ICP.
• Strong track-record of being able to find and generate new leads.
• Ideally has worked in a start-up before and have at least some experience selling in a startup environment.
• Hungry for business. Commission driven.
• Used CRMs before, ideally Hubspot.

Nice to Have:

• Demonstrated ability to work in a team environment, with exceptional time management.
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible.
• History of ability to develop authentic and long-lasting executive relationships.
• Drive and determination with the ability to think clearly in a fast paced, startup environment.
• The ability to build an impressive network in their field.
• An energetic attitude with a ‘can-do’ approach.
• Confident presentation skills, in person and remotely with the ability to confidently articulate credible messages to a very senior audience.
• Skillset development: What we’re doing has never been done before. As a team, we’ll work to solve hard problems and take ownership for what needs to be delivered. This will give you unprecedented learning opportunities.
• Growth opportunities: As our team expands, so does the potential for advancement. We believe in recognising and rewarding talent by quickly adding responsibilities as individuals develop in their roles.
• Dynamic environment: As we grow we understand more about our customers, and need to constantly iterate in response. Strategies shift, and goal posts move. It’s a challenge our team lives for.
• Flexible Work Culture: We support flexibility to ensure that our people work where they are most productive. Collaboration and relationships are also important to us. For both these reasons, we operate a hybrid model and we mandate a minimum of three days per week in office in our Joburg or Cape Town office
• Competitive Compensation: We offer a competitive salary, benefits package, and annual leave of 22 days.

We aim to move candidates through our interview process in no more than 10 working days. For this role, there are five steps:

✅ CV Application & Video: Submit your CV, answer some questions and record a short video answering a specific question so we can get to know you beyond your CV.

✅ Meet & Greet with Dani (People Lead): A 15-minute meeting with Dani to ask you a few initial questions.

✅ Technical Assessment (Take-Home): A short 48-hour take-home task designed to showcase your sales thinking and approach. It won’t take you more than 1 -2 hours.

✅ Technical Interview: A 30-minute conversation with Chris Hellmann, your potential manager. He’ll dive into your sales experience, explore your approach to closing deals and give you space to ask questions.

✅ In-Person Workshop: A collaborative session in our office (Cape Town or Johannesburg) with members of our team. You’ll meet the people you’d be working with, see our space, and tackle real-world sales scenarios together.

✅ Founder Interview: A 45-minute session with Caroline van der Merwe, our co-founder and COO, to explore team fit and culture alignment.

Quick note on our process: We use AI alongside human reviewers to help us review applications quickly and fairly, but every decision to move forward is made by a real person. We’ll always communicate with you, even if the outcome is regret at any stage. “People matter” is one of our core principles, and we work hard to make sure that’s reflected in your hiring experience.

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You’ll be the spark that starts some of Jem’s most important customer relationships. If you’re driven, curious and ready to build something meaningful with us, we’d love you to apply.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Sales and Business Development

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