Sales Consultant

Virgin Active South Africa (Pty) Ltd; Pietermaritzburg; On-site; ZAR 134,000 - 201,000; Full time

Job summary

Virgin Active Cascades in Pietermaritzburg is seeking a driven Sales Associate to convert conversations into memberships and build a strong client pipeline. You will guide prospects through the sales journey, tailor membership options, and deliver an energetic, premium guest experience.

Key duties include lead generation, follow-ups via multiple channels, and collaborating with fitness staff to maximise club performance. Be prepared for rostered shifts including weekends.

Qualifications

• Formal Matric qualification is essential.
• 1–2 years of successful sales experience in a similar industry.
• Excellent organisational and analytical skills.
• Digital acumen; proficient in Microsoft Office suite.
• Proven experience delivering premium service standards.
• Willingness to work roster with early mornings, evenings, weekends and public holidays.

Responsibilities

• Turn conversations into memberships using structured, value-led selling techniques.
• Apply the full sales process to maximise conversion (needs analysis → tour → price → close).
• Recommend best membership options based on goals and lifestyle.
• Consistently achieve and exceed monthly sales targets (units and revenue).
• Maintain strong conversion ratios across leads, appointments, tours, and sales.
• Generate leads through walk-ins, referrals, outreach, corporate opportunities, and activations.
• Build and maintain a healthy sales pipeline; track leads in LMS.
• Follow up promptly with leads and prospects via calls, WhatsApp, and email.
• Build trust and long-term relationships that drive conversions and referrals.
• Deliver a high-energy, engaging customer experience and uphold Virgin Active brand values.
• Collaborate with Sales Managers, Experience teams, and Personal Trainers to maximise opportunities.

Skills

Emotional Intelligence

Active Listening

Cultural Awareness

Empathy

Attention to Detail

Resilience

Problem Solving

Adaptability

Relatability

Situational Awareness

Curiosity

Time Management

Digital Fluency

Education

Matric qualification

Tools

Microsoft Office

Job description

Cascades Virgin Active

Your Purpose…

• Is to “change people’s lives for the better through wellness”;
• We deliver social wellness experiences that enable people to meet their personal wellness goals, through holistic physical, mental nutritional and social wellbeing.

Your Duties and Responsibilities…

Sales Conversion & Performance

• Turn conversations into memberships through confident, structured, and value-led selling techniques
• Apply the full sales process (needs analysis → tour → price presentation → close) to maximise conversion
• Recommend the best membership options based on each prospect’s goals and lifestyle
• Consistently achieve and exceed monthly sales targets (units and revenue)
• Maintain strong conversion ratios across leads, appointments, tours, and sales

Lead Generation & Pipeline Management

• Proactively generate leads through walk-ins, referrals, outreach, corporate opportunities, and local activations
• Build and maintain a healthy, active sales pipeline
• Capture and track all leads accurately within the Leads Management System (LMS)
• Create daily activity to ensure a consistent flow of opportunities

Follow-Up & Relationship Management

• Follow up promptly and consistently on all leads, enquiries, and prospects
• Use multiple channels (calls, WhatsApp, email) to nurture prospects through the decision journey
• Build trust and long-term relationships that drive both conversion and referrals

Brand & Experience Delivery

• Deliver a high-energy, engaging, and professional customer experience at every touchpoint
• Represent the Virgin Active brand through Unreasonable Hospitality and attention to detail
• Create a positive, welcoming environment that encourages prospects to imagine themselves as members

Team Collaboration & Club Performance

• Collaborate with Sales Managers, Experience teams, and Personal Trainers to maximise opportunities
• Contribute to overall club performance and Net Member Movement
• Share best practices, support teammates, and actively participate in training and coaching sessions

Our Minimum Requirements…

We can't live without…

• Formal Matric qualification (essential)
• 1-2 years of successful sales experience within a similar industry, e.g., retail, hospitality, or wellness.
• Excellent organisational and analytical skills
• Digital acumen, with practical experience in using the Microsoft suite.
• Proven experience in delivering premium standards of service
• Must be able to work the required roster, including early mornings, evenings, weekends and public holidays.
• Be an active ambassador for holistic wellness
• Presents a professional image consistent with the Virgin Active
• Strong written and verbal communication skills
• Team player
• Confident in engaging with people and able to build rapport quickly

Core Interpersonal Skills:

• Emotional Intelligence- proven ability to anticipate the needs of others before they are voiced
• Active Listening- Able to genuinely hear concerns with the ability to defuse tense situations and ensuring members and staff feel heard and valued
• Cultural Awareness and Fluency- understand international norms, etiquette and diverse backgrounds to provide a welcoming environment for our international and VIP members
• Empathy – be able to understand, or and be aware of, someone else’s feelings especially during stressful situations, such as travel delays or billing disputes

Operational & leadership Skills Required:

• Attention to Detail, noticing the small things
• Resilience and Composure, being able to remain calm and optimistic under extreme pressure, during peak periods or system failures
• Problem solving and conflict resolution – be able to turn challenges into opportunities by thinking and acting quickly to resolve issues before they impact a member’s experience
• Adaptability: be flexible to handle unpredictable shifts in processers, resource changes, last-minute VIP guest arrivals, or sudden changes in event plans.
• Relatability – the capacity to connect with diverse stakeholders across all backgrounds
• Situational Awareness – constantly monitoring the environment to identify members who need support or help
• Curiosity- the ability to seek out and transform standard transactions into personalized stories and memorable experiences
• Time Management – the ability to efficiently meet stringent deadlines while maintaining a relaxed and unhurried demeanor for guests.
• Digital Fluency – must be proficient in new age technology and systems.