Sales And Data Analyst.23102025

Pty; Stellenbosch; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A beverage manufacturer in Stellenbosch is seeking a Sales and Data Analyst to support Sales & Marketing functions by transitioning to a data-driven model. The candidate should have a Bachelor's degree in a relevant field and 3-5 years experience in FMCG or manufacturing. Key skills include Microsoft SQL, Power BI, and data analysis. The role involves gathering data, cleaning datasets, and providing actionable insights to improve sales strategies.

Qualifications

• Minimum of 3 to 5 years experience in FMCG or manufacturing.
• Proficiency in data analysis including statistical analysis and visualisation.
• Ability to present complex data clearly.

Responsibilities

• Gather data from various internal and external sources.
• Clean and analyze large datasets to identify trends.
• Create reports and dashboards for management.

Skills

Microsoft SQL

Power BI

Data analysis

Statistical analysis

Data cleansing

Data visualisation

Marketing strategies

Customer acquisition tactics

Education

Bachelor's Degree in a relevant field

Tools

Microsoft SQL

Power BI

Job description

Introduction

Our client is a beverage manufacturer located in Stellenbosch and they are looking for a Sales and Data Analyst to join their team as soon as possible.

Duties & Responsibilities

The Sales & Data Analyst (Business Information) role exists primarily to serve the Sales & Marketing functions and to transition the organisation towards a data‑driven model.

• Gather data from various internal & external sources, including CRM systems, web analytics (e.g., Google Analytics), social media, and market research providers such as Circana / Nielsen.
• Clean, process and analyse large datasets to identify trends, evaluate the effectiveness of marketing campaigns, and understand consumer behaviour.
• Create reports, dashboards and visualisations to present findings and recommendations to management and stakeholders.
• Use historical data to forecast future sales and market trends.
• Compile data into visualised reports to share with sales and marketing teams.
• Provide data‑driven recommendations to improve sales strategies, optimise marketing spend and enhance customer experience.
• Analyse competitors and external market conditions to provide a better understanding of the business's position in the market.
• Facilitate quicker management responses to the data / information produced, resulting in increased operational efficiency.

Desired Experience & Qualification

Educational Requirements: Matric / Grade 12 or equivalent. A Bachelor's Degree in a relevant field, common majors include business, marketing, statistics, computer science or a related analytical discipline.

Experience & Skills Required:

• Minimum of 3 to 5 years experience in FMCG or manufacturing, preferably within the Food or Beverage category.
• Adept in working with Microsoft SQL, Power BI and other industry‑specific analytics solutions to provide reporting to the business.
• Proficiency in data analysis, including statistical analysis, data cleansing and visualisation.
• Experience with data analysis tools, programming languages and business intelligence tools such as Microsoft SQL & Power BI.
• Understanding of marketing principles, including marketing strategies, ROI and customer acquisition tactics.
• Strong ability to clearly present complex data and insights to both technical and non‑technical audiences.