RSA - Web Marketing Specialist

Flight Centre Travel Group; Johannesburg; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading global travel retailer in Johannesburg is seeking a Website Marketing Specialist to enhance web merchandising and improve conversion rates. Responsibilities include managing website marketing projects and analyzing performance metrics. Candidates should have at least 2 years of relevant experience in website marketing, preferably with travel sales background. This role offers a vibrant culture with numerous perks and the opportunity to grow within the organization.

Benefits

Paid Time Off: up to 15 vacation days

Travel perks/discounts

Health & Wellness Programs

Employee Share Plan

Global career opportunities

Qualifications

• 2+ years of website marketing experience.
• Experience in retail and/or wholesale travel sales is mandatory.
• Marketing qualifications are required.

Responsibilities

• Manage merchandising and promotional strategies on the website.
• Create conversion rate optimisation strategies.
• Analyze results and communicate findings to stakeholders.

Skills

Website marketing experience

Retail and/or wholesale travel sales experience

Marketing qualification(s)

Drupal CMS experience

FullStory reporting experience

Job description

Website Marketing Specialist

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, headquartered in Brisbane, Australia, has company-owned leisure and corporate travel business in 23 countries and operates a global corporate travel management network in more than 90 countries. Our purpose is to “open up the world for those who want to see.”

About The Opportunity

This role is responsible for the merchandising and promotional strategies on the Flight Centre website. It includes improving lead-generation and conversion rates through end-to-end management of the conversion rate optimisation process, and delivering a continuous optimisation program across the website, sales pathways, and campaigns.

Key Responsibilities

• Assist and support the Campaigns and Product-based teams in the ideation and building of Brand, Campaign, Tactical & Product landing pages
• Assist and support the wider Marketing team with ideation and building of various content pages based on SEO recommendations, promotional and partnership events
• Create conversion rate optimisation strategies
• Have full ownership for the successful execution of key website marketing-based projects
• Analyse results and identify successes, failures, trends, and effectively communicate these findings to stakeholders
• Represent the Flight Centre brand by ensuring advertising materials reflect the Flight Centre tone of voice and meet brand and legal guidelines

Experience & Qualifications

2+ years of website marketing experience

Mandatory

• Retail and/or wholesale travel sales experience
• Marketing qualification(s)
• Drupal CMS experience
• FullStory reporting experience

GA4 experience (advantageous)

Work Perks — What’s in it for you

FCTG is renowned internationally for amazing perks and a strong culture. We value our people as our most valuable asset and offer benefits and perks outside the norm.

• Have fun: At the heart of everything we do is a desire to have fun.
• Reward & Recognition: Celebrate success at our Buzz Nights and the annual Global Gathering.
• Use your smarts: Our people use quick thinking, expertise, and tenacity to solve problems.
• Love for travel: A passion for travel that underlying our service.
• Personal connections: We are a big business built on personal relationships.
• Diversity, Equity & Inclusion: Commitment to DEI through initiatives and inclusive practices.
• A career, not a job: Genuine opportunities for growth and evolution.
• We back our people: Support for professional and personal development.
• Benefits Include:

• Paid Time Off: up to 15 vacation days
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Health benefits: Medical Aid Contribution
• Employee Share Plan – purchase company stock on ASX with partial company match
• Global career opportunities in a network of brands and businesses

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If this sounds like the opportunity you have been waiting for, then APPLY NOW.