RSA Web Marketing Specialist

Flight Centre Careers; Johannesburg; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading travel company in Johannesburg is seeking a Website Marketing Specialist to enhance its promotional strategies on the website. The role involves managing conversion rate optimisation processes, building landing pages, and collaborating with the marketing team. With a focus on creativity and data analysis, the ideal candidate will have 2 years of website marketing experience along with a marketing qualification. This position offers a vibrant work culture with numerous perks, including travel discounts and health benefits.

Benefits

Paid Time Off

Travel perks / discounts

Health & Wellness Programs

Employee Financial Wellness Services

Global career opportunities in a network of brands

Qualifications

• 2 years of website marketing experience.
• Retail and/or wholesale travel sales experience.
• Full story reporting experience.
• GA4 experience (advantageous).

Responsibilities

• Assist with building Brand Campaign Tactical & Product landing pages.
• Create conversion rate optimisation strategies.
• Analyse results and communicate findings to stakeholders.
• Ensure all advertising meets brand and legal guidelines.

Skills

Digital Marketing

Google Analytics

Marketing Automation

Email Marketing

Social Media Management

Education

Marketing qualification(s)

Tools

Drupal CMS

Pardot

Salesforce Marketing Cloud

MailChimp

HubSpot

Job description

Website Marketing Specialist

About The Opportunity

This role is responsible for the merchandising and promotional strategies on the Flight Centre website. This also includes improving lead-generation and conversion rates on the website through end-to-end management of the conversion rate optimisation process. This role helps lead the delivery of a continuous optimisation program across the website sales pathways and campaigns to drive improvement on analytics user experience design development and content creation of digital assets.

Key Responsibilities

• Assist and support the Campaigns and Product based teams in the ideation and building of Brand Campaign Tactical & Product landing pages
• Assist and support the wider Marketing team with the ideation and building of various content pages based on SEO recommendations, promotional and partnership events
• Create conversion rate optimisation strategies
• Have full ownership for the successful execution of key website marketing-based projects
• Analyse results and identify successes, failures, trends and effectively communicate these findings to stakeholders
• Represent the Flight Centre brand by ensuring all advertising materials are representative of the Flight Centre tone of voice and meet overall brand and legal guidelines

Experience & Qualifications

2 years of website marketing experience

• Retail and / or wholesale travel sales experience
• Marketing qualification(s)
• Drupal CMS experience
• Full story reporting experience
• GA4 experience (advantageous)

Work Perks! - Whats in it for you :

• Have fun : At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition : Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering.
• Use your smarts : Our people use their quick thinking expertise and tenacity to always figure things out.
• Love for travel : We were founded by people who wanted to travel and want others to do the same.
• Personal connections : We are a big business founded on personal relationships.
• Diversity Equity & Inclusion : Commitment to diversity equity and inclusion through initiatives like Diversity Day, Employee Resource Groups, DEI education initiatives and equitable practices.
• A career not a job : We offer genuine opportunities for people to grow and evolve.
• We back our people all the way : We are strongly committed to supporting every single employee in their professional and personal development.
• Benefits Include : Paid Time Off, Travel perks / discounts, Health & Wellness Programs and Employee Financial Wellness Services, National / International Award Nights and Conferences, Health benefits (Medical Aid Contribution), Employee Share Plan, Global career opportunities in a network of brands and businesses.

#LI-LP1#LI-Onsite

If this sounds like the opportunity you have been waiting for then APPLY NOW.

Required Experience : IC

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1