Rsa - Web Market

FCM Travel; Johannesburg; On-site; ZAR 300 000 - 400 000; Full time

Job summary

An international travel management company is looking for a Website Marketing Specialist in Johannesburg. The role involves improving lead-generation on the company website and managing the optimisation of digital assets. Candidates should have experience in travel sales and a marketing qualification. We offer a vibrant culture with excellent perks to support personal and professional development.

Benefits

Paid Time Off

Travel perks / discounts

Health & Wellness Programs

Diversity, Equity & Inclusion initiatives

Employee Share Plan

National / International Award Nights

Responsibilities

• Assist and support the Campaigns and Product based teams in creating landing pages.
• Develop conversion rate optimisation strategies.
• Analyse results and communicate findings to stakeholders.

Skills

Retail and/or wholesale travel sales experience

Marketing qualification(s)

Drupal CMS experience

Full story reporting experience

GA4 experience (advantageous)

Job description

Overview

Website Marketing Specialist

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 2 and listed on the Australian Securities Exchange in 5. Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click

About The Opportunity

This role is responsible for the merchandising and promotional strategies on the Flight Centre website. This also includes improving lead-generation and conversion rates on the website through end-to-end management of the conversion rate optimisation process. This role helps lead the delivery of a continuous optimisation program across the website, sales pathways, and campaigns to drive improvement on analytics, user experience, design, development and content creation of digital assets.

Key Responsibilities

• Assist and support the Campaigns and Product based teams in the ideation and building of Brand, Campaign, Tactical & Product landing pages
• Assist and support the wider Marketing team with the ideation and building of various content pages based on SEO recommendations, promotional and partnership events
• Create conversion rate optimisation strategies
• Have full ownership for the successful execution of key website marketing-based projects
• Analyse results and identify successes, failures, trends, and effectively communicate these findings to stakeholders
• Represent the Flight Centre brand by ensuring all advertising materials are representative of the Flight Centre tone of voice and meet overall brand and legal guidelines

Experience & Qualifications

Mandatory

• Retail and / or wholesale travel sales experience
• Marketing qualification(s)
• Drupal CMS experience
• Full story reporting experience
• GA4 experience (advantageous)

Work Perks

FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering.
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: A passion for travel that reflects in our service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: Initiatives and policies supporting DEI including paid leave for Diversity Day and inclusive recruitment practices.
• A career, not a job: Genuine opportunities for growth and evolution.
• We back our people: Commitment to supporting each employee in professional and personal development.
• Benefits Include:
  • Paid Time Off: up to vacation days
  • Travel perks / discounts
  • Health & Wellness Programs and Employee Financial Wellness Services
  • National / International Award Nights and Conferences
  • Health benefits: Medical Aid Contribution
  • Employee Share Plan – purchase company stock on the Australian Stock Exchange with partial company match
  • Global career opportunities in a network of brands and businesses

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