Research And Insights Analyst

Insphired Recruitment; Gauteng; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A recruitment agency is looking for a candidate to manage the Carbon Literacy toolkit project and perform market research in the automotive sector. The ideal candidate will hold a Bachelor's degree in Business or related fields, possess strong analytical skills, and have expertise in data analysis tools such as Excel and Google Analytics. This role offers a competitive remuneration package, including benefits such as medical aid and provident fund contributions.

Benefits

Provident fund

Medical aid at 50% main Member

Qualifications

• Bachelor's degree in relevant field is essential.
• Advanced Excel skills with proficiency in data analysis techniques required.
• Proficiency in Google Analytics 4 is necessary.

Responsibilities

• Develop and manage the Carbon Literacy toolkit project.
• Conduct comprehensive market research including consumer and industry analysis.
• Create detailed industry reports highlighting trends and challenges.

Skills

Analytical Skills

Market Research

Strategic Thinking

Communication Skills

Project Management

Education

Bachelor's Degree in Business, Economics, Statistics or Marketing

Advanced Degree preferred

Tools

Advanced Excel

Google Analytics 4

Power BI

Tableau

Job description

Responsibilities

Develop and manage the Carbon Literacy toolkit project. Conduct comprehensive market research, including consumer, dealer, and industry analysis that drive evidence-based decision making. Create detailed industry reports that highlight trends, opportunities, and challenges within the automotive sector. Analyse used and new car sales data to provide insights that drive business strategy and product development. Perform competitor analysis to understand market positioning and identify strategic advantages. Provide global market insights, data, and trends to support & inform business initiatives. Work collaboratively with cross functional teams. Use market reports such as AIM and provide feedback, ensuring data is leveraged effectively across the organization. Carry out any reasonable task from time to time. Analyse and deliver dealer awards nominees and winners as well as create a documented methodology for the awards. Provide necessary data insights for PR initiatives as and when required.

Requirements

Bachelor's Degree in Business, Economics, Statistics or Marketing. Advanced Degree preferred. Advanced Excel skills with proficiency in data analysis techniques, including creating pivot tables, v-lookups, and advanced formulas. Proficiency in Google Analytics 4 (GA4), with a demonstrated ability to set up custom reports, track user behaviour, and interpret digital performance metrics. Familiarity with analytical platforms and first-party analytics tools are advantageous. Strong knowledge of other data analytics and visualization tools (e.g., Power BI, Tableau) is advantageous. Ability to dissect complex data sets, identify trends, and derive meaningful insights to drive strategic decisions. Experience with A/B testing and campaign analysis in digital marketing contexts. Skills: Analytical Skills: Strong ability to interpret complex data and translate it into actionable insights. Market Research: Proven experience in conducting market research and analysis, with a focus on the automotive industry. Strategic Thinking: Ability to think strategically and provide recommendations that align with business objectives. Communication Skills: Excellent verbal and written communication skills, with the ability to present findings clearly to stakeholders. Project Management: Task-oriented project management skills with the ability to manage multiple projects simultaneously and ability to work to tight deadlines. Industry Knowledge: Deep understanding of the automotive industry, market trends, and sustainability practices.

Remuneration

R per month. Provident fund. Medical Aid at 50% main Member.