Remote Senior SEO & PPC Strategist

Blacksmith Agency LLC; South Africa; Remote; ZAR 900,000 - 1,100,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps

Qualifications

• Senior strategic/operational role leading PPC/SEO for multiple clients.
• Experience leading client-facing teams and cross-functional collaboration.
• Expertise with Google Ads, GA4, GSC and keyword tools.
• Ability to pitch recommendations to account executives and close deals.
• Proven ability to oversee execution teams and ensure deliverable quality.
• Strong analytical skills for diagnosing performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO

Multi-channel

Google Ads

GA4

GSC

Keyword research

Paid media optimization

Analytics

Strategic recommendations

Tools

GA4

Google Search Console

Keyword research tools

Analytics tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Specialist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps