Remote SDR – Lead Gen & Pipeline Builder (SA)

Blacksmith Agency LLC; Bloemfontein; Remote; ZAR 167,000 - 290,000; Full time

Job summary

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Lead Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn

Qualifications

• B2B sales experience preferred.
• 2 years in SDR/BDR role; SaaS/agency experience a plus.
• Strong written communication and ability to personalize outreach.
• Familiarity with outbound tools (Sales Navigator, SalesLoft, Apollo, ZoomInfo).
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.

Responsibilities

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

Skills

B2B sales

SDR experience

Written communication

Personalized outreach

Outbound tools

Salesforce

Pipeline management

Grit

Tools

Sales Navigator

SalesLoft

Apollo

ZoomInfo

Salesforce

Job description

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Lead Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn