Remote SDR - Lead Gen & Pipeline Builder

Blacksmith Agency; Cape Town; On-site; ZAR 240,000 - 360,000; Full time

Job summary

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Lead Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales

Qualifications

• 2 years in a similar SDR or BDR role.
• Agency or SaaS experience a plus.
• Strong written communication and ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.

Responsibilities

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

Skills

SDR/BDR experience

Excellent written communication

Prospecting & research

Coachable & gritty

Tools

Sales Navigator

SalesLoft

Apollo

ZoomInfo

Salesforce

Job description

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Lead Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales