Remote Paid Media Pro: ROI & CAC Optimization

Scale Army Careers; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing agency in South Africa is seeking an experienced Paid Media Buyer. You will manage and optimize paid media campaigns across platforms like Meta and Google, focusing on driving high-quality leads and increasing conversions. The ideal candidate has over 3 years of experience in paid media buying, particularly in local high-ticket services, and is proficient in tools like Google Analytics. This fully remote opportunity allows you to be part of a rapidly growing marketing team, contributing to profitable client acquisition campaigns.

Qualifications

• 3+ years of experience in paid media buying, preferably in healthcare.
• Deep expertise in Meta and Google Ads.
• Proficiency in Google Analytics 4 and UTM tracking.

Responsibilities

• Manage and optimize paid media campaigns across platforms.
• Create compelling ad creatives and test campaigns.
• Track effectiveness using data analytics to optimize ads.

Skills

Paid media buying

Data-driven decision-making

A/B testing

Conversion rate optimization

Creative collaboration

Tools

Google Analytics 4

UTM tracking

CallRail

Looker Studio

Power BI

Job description

A leading marketing agency in South Africa is seeking an experienced Paid Media Buyer. You will manage and optimize paid media campaigns across platforms like Meta and Google, focusing on driving high-quality leads and increasing conversions. The ideal candidate has over 3 years of experience in paid media buying, particularly in local high-ticket services, and is proficient in tools like Google Analytics. This fully remote opportunity allows you to be part of a rapidly growing marketing team, contributing to profitable client acquisition campaigns.