Remote Lead Gen SDR – Pipeline Builder

Blacksmith Agency LLC; Boksburg; Remote; ZAR 320,000 - 420,000; Full time

Job summary

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Lead Generation Representative, you will own the top of the funnel—researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales

Qualifications

• B2B sales experience with quota attainment preferred.
• 2 years in SDR/BDR role; agency or SaaS experience is a plus.
• Strong written communication and ability to personalize outreach.
• Familiarity with outbound tools such as Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.

Responsibilities

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

Skills

B2B sales

quota carrying

written communication

outbound outreach

Sales process

grit and coachability

Tools

Sales Navigator

SalesLoft

Apollo

ZoomInfo

Salesforce

Job description

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Lead Generation Representative, you will own the top of the funnel—researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales