Remote Digital Marketing Manager — Tourism Growth & ROI

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote position

Health insurance

Learning opportunities and certs

Paid annual leave

Performance bonuses

Home office stipend

Job summary

Placements24 is seeking a Digital Marketing Manager to lead a remote marketing effort for a global tourism client. You will drive strategies across SEO, SEM, social media, content, and email campaigns to increase brand visibility and online bookings.

You will manage ad budgets, analyze performance with analytics tools, conduct keyword research, and collaborate with sales and product teams to ensure consistent messaging and strong ROI.

Qualifications

• Minimum of 5 years in digital marketing, preferably in tourism or hospitality.
• Proven success in data-driven digital campaigns.
• Strong knowledge of SEO, SEM, Google Ads, social platforms and analytics.
• Excellent content creation and copywriting skills.
• Experience with email marketing platforms and automation.

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and content.
• Manage and optimize digital advertising campaigns to meet ROI and KPI targets.
• Perform keyword research and implement SEO best practices.
• Create and curate engaging content for blogs, social media and website.
• Develop and manage email campaigns, including segmentation and automation.
• Analyze website traffic and campaign performance using analytics tools and report findings.
• Stay updated on digital marketing trends and tool advancements.
• Collaborate with sales and product teams to ensure brand consistency and campaign alignment.
• Manage the digital marketing budget and identify growth opportunities.

Skills

SEO

SEM

Social media

Content marketing

Email campaigns

Analytics

Education

Bachelor's degree in Marketing/ Communications/ Business

Tools

Google Analytics

Google Ads

Marketing automation

Job description

Placements24 is seeking a Digital Marketing Manager to lead a remote marketing effort for a global tourism client. You will drive strategies across SEO, SEM, social media, content, and email campaigns to increase brand visibility and online bookings.

You will manage ad budgets, analyze performance with analytics tools, conduct keyword research, and collaborate with sales and product teams to ensure consistent messaging and strong ROI.