Regional Sales Manager

Mayfly Agri Ltd; Paarl; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading agricultural firm in Western Cape, Paarl is seeking a Regional Sales Manager to drive business growth and optimize crop protection strategies. The ideal candidate will have a Bachelor's degree in Agriculture, Sales, or Marketing, and a minimum of 5 years' experience in sales and technical roles. Responsibilities include enhancing relationships with distributors and farmers and conducting training for customers.

Qualifications

• Minimum 5 years’ combined sales and technical experience in the agricultural industry.
• Must have extensive expertise in plant health and crop care, especially grapes.

Responsibilities

• Optimizing crop protection marketing materials aligned with area strategy.
• Enhancing key customer relationships with distributors, agents, and farmers.
• Conducting and promoting stewardship training and safe handling for farm managers and workers.

Skills

Sales and technical experience in the agricultural industry

Strong knowledge of fungicides, herbicides, and pesticides

Fluency in Afrikaans and English

Proficiency in Microsoft Office

Education

Bachelor’s degree in Agriculture, Sales, or Marketing

CropLife Certification

Tools

Salesforce

Microsoft Excel

Microsoft PowerPoint

Job description

Job title :

Regional Sales Manager

Job Location :

Western Cape, Paarl

Deadline :

December 03, 2025

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• A global leader in the agrochemicals industry is seeking the above to drive business growth and customer engagement by optimizing crop protection strategies, supporting new producers, and strengthening key relationships with distributors, agents, and farmers.

Minimum requirements for the role :

• Must have a Bachelor’s degree in Agriculture, Sales, or Marketing
• CropLife Certification is advantageous
• Minimum 5 years’ combined sales and technical experience in the agricultural industry
• Strong knowledge of fungicides, herbicides, and pesticides is essential
• Must have extensive expertise in plant health and crop care - very specifically grapes
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Strong presentation skills aligned with the company’s Agricultural Product brand
• Fluency in Afrikaans and English (Read, Write, Speak)

The successful candidate will be responsible for :

• Optimizing crop protection marketing materials aligned with area strategy.
• Enhancing key customer relationships with distributors, agents, and farmers.
• Identifying and supporting new producers in the area to grow business and become part of the portfolio.
• Ensuring accurate monthly and annual budgeting for timely product availability.
• Developing and implementing proposals for strategic product positioning.
• Establishing strong relationships and holding regular meetings with the regional team and customers.
• Arranging and providing support during farmers’ days and sales events, including on-farm technical assistance.
• Conducting and promoting stewardship training and safe handling for farm managers and workers.
• Conducting technical training for customers.
• Creating and implementing an action plan and approach for each customer to reach annual targets.
• Completing administrative tasks and reports in a timely manner with regular and accurate feedback.
• Providing regular and informative updates on the customer relationship management system (Salesforce).
• Initiating, managing, and monitoring demo trials in the specified region.
• Actively supporting peers and managers as a team player.
• Gaining and growing internal portfolio product knowledge as well as competitor product knowledge.
• Enrolling in and completing the compulsory Crop Life CPD online courses / modules annually.