Regional Marketing Manager

Sigenergy; Cape Town; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A growing renewable energy firm in Cape Town is seeking a Marketing Specialist to develop and execute marketing strategies that enhance brand visibility and generate leads. This role involves collaboration with global and regional teams, conducting market research, and optimizing marketing campaigns. The ideal candidate will have over 5 years of experience in marketing within the renewable energy or technology sectors, alongside a strong educational background in marketing or a related field. The position offers a competitive benefits package and a dynamic work environment.

Benefits

Dynamic international work environment

Opportunity to lead marketing initiatives

Competitive compensation package

Qualifications

• 5+ years of marketing experience in renewable energy or B2B industries required.
• Proficiency in digital marketing and event organization is essential.
• Strong communication and presentation skills compatible with stakeholder influence.

Responsibilities

• Develop and implement regional marketing strategies aligned with company objectives.
• Drive regional brand visibility through marketing activities.
• Plan and execute integrated marketing campaigns to generate leads.

Skills

Campaign management

Digital marketing

Event organization

Communication skills

Stakeholder influence

Education

Bachelor’s or Master’s degree in Marketing

Tools

CRM

Analytics tools

MS Office

Job description

Responsibilities

1. Regional Marketing Strategy & Execution

   Develop and implement regional marketing strategies aligned with global company objectives.

   Adapt global campaigns to local market needs, ensuring cultural and regulatory relevance.

   Identify regional growth opportunities and create targeted marketing initiatives.

2. Brand Positioning & Awareness

   Drive brand visibility in the region through digital, offline, and event-based marketing activities.

   Ensure consistent application of the company’s brand guidelines across all touchpoints.

   Build strong brand recognition with key partners, customers, and stakeholders.

3. Campaign Management & Lead Generation

   Plan and execute integrated marketing campaigns (digital, social media, events, webinars, PR) to generate leads and support sales pipeline growth.

   Monitor and analyze campaign performance, optimizing based on KPIs.

   Collaborate closely with sales teams to align marketing activities with business objectives.

4. Event & Partner Marketing

   Organize regional trade shows, exhibitions, roadshows, and partner events.

   Develop co-marketing programs with distributors, installers, and strategic partners.

   Act as the primary liaison for marketing collaborations with regional partners.

5. Market Intelligence & Reporting

   Conduct competitor analysis, market research, and customer insights to inform strategy.

   Provide regular reports on marketing performance, ROI, and market trends to HQ and regional leadership.

   Share regional best practices and contribute to global marketing knowledge.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience, preferably in renewable energy, technology, or B2B industries.
• Strong expertise in campaign management, digital marketing, and event organization.
• Demonstrated success in developing and executing regional marketing strategies.
• Excellent communication and presentation skills; ability to influence stakeholders.
• Proficiency in marketing tools (CRM, analytics, digital platforms, MS Office).
• Fluency in English is required; additional regional languages (e.g., Chinese) are a strong plus.
• Willingness to travel within the region as required.

What We Offer

• A dynamic and international work environment in a fast-growing company.
• The opportunity to shape and lead marketing initiatives in a key region.
• Collaboration with a motivated global marketing and sales team.
• Competitive compensation and benefits package.