Regional Marketing & Dealer Engagement Lead — EAME

Caterpillar; Gauteng; On-site; ZAR 500 000 - 800 000; Full time

Job summary

A global machinery corporation is seeking a Regional Marketing Consultant to lead dealer engagement and marketing efforts across Europe, Africa, and the Middle East. The ideal candidate will have at least six years of relevant experience and a passion for the mining industry. This role involves creating marketing strategies, planning events, and localizing content. The position requires strong communication skills and the ability to collaborate across functions. This is an onsite role located in Kempton Park, South Africa, with no remote work options.

Qualifications

• Minimum 6 years experience in a similar role within mining, manufacturing or automotive marketing.
• Proven experience in dealer/channel engagement and regional strategy execution.
• Familiarity with digital marketing platforms and CRM tools.

Responsibilities

• Lead dealer engagement initiatives and regional marketing forums.
• Localize global content for regional relevance and impact.
• Plan and execute trade shows, summits and industry events.

Skills

Dealer / channel engagement

Digital marketing tools

Event strategy

Effective Communication

Customer Focus

Relationship Management

Strategic Thinking

Education

3-year degree in Marketing, Communications, or related field

Job description

A global machinery corporation is seeking a Regional Marketing Consultant to lead dealer engagement and marketing efforts across Europe, Africa, and the Middle East. The ideal candidate will have at least six years of relevant experience and a passion for the mining industry. This role involves creating marketing strategies, planning events, and localizing content. The position requires strong communication skills and the ability to collaborate across functions. This is an onsite role located in Kempton Park, South Africa, with no remote work options.