SOUTH AFRICAN RESIDENTS / NATIONALS ONLY:
Regional Marketing and Communications Manager, Cape Town, R60k + benefits
Responsibilities
- Drive the marketing planning and top line budget processes in the region.
- Implement the relevant brand standards in the region.
- Oversee marketing and communication campaigns across digital, print, and social media platforms to ensure a strong and consistent brand message and to expand public awareness, drive engagement and amplify the brands in each local market.
- Manage third party agencies to execute regional plan.
- Ensure that the budget relating to each project is optimised and respected.
- Build strong relationships with luxury brands, influencers, and media to enhance brand visibility and reach.
- Work closely with the Regional Sales Director to inform segmentation.
- Partner closely with colleagues throughout the organisation to ensure excellent execution of marketing and communication campaigns.
- Support the hotels in recruiting and developing marketing and communication teams.
- Share best practice in the region and champion local initiatives.
- Support development into the region by conducting analysis/market studies for new hotels, assisting the development team.
- Maintain good rapport with owners.
- Monitor and analyse the performance of hotel level and regional marketing and communication campaigns and report results to senior management.
Qualifications
- Tertiary education at Degree Level in Marketing, Public Relations, Communications or Tourism from a recognised institution or equivalent qualifications.
- A minimum of 5 years of working experience in Marketing/Communication and preferably in the hospitality industry.
- A minimum of 2 years of working experience in a similar position and/or managerial position with brands in the hospitality industry.
For more information, email your CV and a profile picture to rob@robsamuelson.com