Red Bull Student Marketeer

Red Bull Gruppe; Cape Town; On-site; ZAR 200 000 - 300 000; Part time

Job summary

A leading beverage company is seeking Student Marketers in Cape Town to drive brand awareness and product engagement within the student community. Responsibilities include building innovative campus marketing plans, managing social media engagement, and promoting product trials. Candidates should possess excellent communication skills, a charismatic personality, and the ability to work flexibly, including evenings and weekends. A passion for the brand and experience in event management are preferred. The role involves significant travel (80-90%).

Qualifications

• Highly approachable and social with the ability to relate to different people.
• Immersed in student life with a thorough understanding of the university and city.
• Ability to manage part-time work and studies.

Responsibilities

• Build and execute a tailored and innovative campus plan.
• Grow the user base by inviting trial and awareness through product sampling.
• Drive brand engagement on social media.

Skills

Excellent communication skills

Charismatic and outgoing personality

Creative mindset

Event/project management skills

Great team player

Job description

RedBull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand RedBull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales, and manage the RedBull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, in addition to working at RedBull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere.

Responsibilities

All the responsibilities we\'ll trust you with:

• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
• Grow the user base by inviting positive trial and awareness of RedBull through product sampling to consumers at the right place and right time — answering any questions and concerns from consumers.
• Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive the brand engagement on your Social Media handles via authentic content.
• Work at RedBull events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure RedBull is available and visible in outlet.
• Collaborate with sales to open new distribution points for RedBull within your university campus and beyond.
• Leverage relevant assets from the world of RedBull in order to keep RedBull top of mind in sales accounts.
• Ensure perfect execution of defined store standards.
• Deliver executional excellence and show love for the details in all areas of your role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
• Contribute to develop the media business by providing local insights, trends and overall opportunities.

Qualifications

• Excellent communication skills
• Charismatic, energetic, positive and outgoing personality
• Highly approachable and social with the ability to relate to different people in many occasions
• Immersed in student life with thorough understanding of the university, city & region, incl. behind-the-scenes activities & hot-spots
• Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative
• Ability to manage part-time work & studies and ideally available to work some evenings and weekends
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales
• Connected with a variety of influential groups and individuals on campus
• Passionate about the RedBull brand and product
• Driver’s License preferred
• Event/project management skills and affinity to work ‘behind the scenes’
• Great team player
• Available to flexibly work part-time, including evenings and weekends

Travel

• Travel 80-90%

The Team

RedBull Student Marketeer. Looking for the best student job in the world? As a Student Marketeer, your job is to build and execute smart sales & marketing plans to build the RedBull brand and product consumption within the student community and beyond.

Where you\'ll be based

Cape Town Western Cape, South Africa

Apply

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and RedBull is under no obligation to hire an applicant who submits an application.