Programmatic Specialist

Publicis Groupe Holdings B.V; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading marketing agency in Johannesburg is seeking a Programmatic Specialist to manage the setup and execution of media campaigns for clients. The successful candidate will have over 5 years of experience with DV360, be certified in it, and possess strong analytical and interpersonal skills. Responsibilities include driving campaign performance, maintaining service excellence, and providing programmatic training. The role also includes data analytics and collaboration with agency teams to optimize campaign strategies.

Qualifications

• 5+ years of programmatic experience, especially with DV360.
• Strong analytical and data-driven skills.
• Excellent presentation and reporting abilities.

Responsibilities

• Drive programmatic performance for clients through campaign management.
• Collaborate with media partners for accurate implementations.
• Provide insight and training on programmatic strategies.

Skills

Programmatic media campaigns

DV360

Data analysis

Presentation skills

Problem-solving

Interpersonal skills

Tools

Teads

Trade Desk

Job description

Overview

The Programmatic will be responsible for the setup, execution and performance of programmatic media campaigns for agency clients.

Responsibilities

• Drive programmatic performance for our clients through setup, execution and performance of programmatic campaigns on DV360.
• Handle daily campaign maintenance including questions regarding tracking and status of various campaigns.
• Work with agency partners to ensure creative assets are scheduled for delivery prior to campaign launch.
• Trafficking of campaign tags into ad exchange environments.
• Work with media partners to ensure accurate platform implementation.
• Troubleshoot issues on all pre-production and live campaigns.
• Work with the agency brand teams to present weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines.
• Provide monthly auditing reports to agency partners and internal finance teams for invoicing when required.
• Provide insight and guidance to members of the agency teams and provide thought leadership on topics relating to programmatic media.
• Maintain and stay current of industry news and research.
• Share and re-apply learning and knowledge at a local/regional level agency brand team.
• Ensuring operational excellence through continuous refinement of best practices, tactics, and partners.
• Able to train and educate agency teams on Programmatic offering.
• Collaborate with Publicis Groupe practices such as Data Sciences and Performance teams to improve operational processes and cross-sell opportunities.
• Full reporting responsibility and data analytics.
• Create workflow and implication documents for major releases on the DSP platforms.
• Working directly with agency leads and brand teams provide Programmatic expertise and support for their clients and internal agency brand teams.
• Accompany agency teams to visit clients and provide programmatic training sessions directly with clients.

Qualifications

• Proven working experience of 5 years in programmatic, specifically on DV360.
• Certified in DV360, GMP stack certifications would be beneficial.
• Experience on DV360 non-negotiable, Teads, Trade Desk etc highly beneficial.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong analytical skills and data-driven thinking.
• Excellent presentation and reporting skills.
• A proactive approach to problem solving with strong decision-making skills.
• Results-driven and proactive profile, with good interpersonal skills.

Additional information

If you do not hear back from us within 4 weeks of your application. Please consider your application unsuccessful.