Programmatic Performance Lead

Dentsu Aegis Network; Sandton; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading digital marketing firm seeks a Programmatic Trader in Sandton to develop and execute innovative strategies for clients. You will manage audience targeting, optimize campaigns using top DSPs, and educate clients on programmatic capabilities. The role requires 3-5 years of experience and a strong understanding of the programmatic landscape. Join a collaborative team focused on driving brand awareness and performance excellence in a full-time, permanent position.

Qualifications

• 3-5 years of experience in programmatic advertising or digital marketing.
• Advanced knowledge of DSP and ad server functionalities.
• Ability to manage client expectations and deliverables.

Responsibilities

• Collaborate with Digital Performance teams for innovative strategies.
• Develop and maintain playbooks for campaign setup and optimization.
• Educate clients and stakeholders on programmatic capabilities.
• Ensure quality of work and manage project deadlines.

Skills

Audience segmentation

Targeting strategies

DV360

The Trade Desk

Performance tracking

Google Analytics

Campaign optimization

Brand safety

Job description

A leading digital marketing firm seeks a Programmatic Trader in Sandton to develop and execute innovative strategies for clients. You will manage audience targeting, optimize campaigns using top DSPs, and educate clients on programmatic capabilities. The role requires 3-5 years of experience and a strong understanding of the programmatic landscape. Join a collaborative team focused on driving brand awareness and performance excellence in a full-time, permanent position.